Paula Fitzgerald Bone
Biographic Data
| ID | 809104 |
|---|---|
| NAME | Paula Fitzgerald Bone |
| GIVEN NAMES | Paula Fitzgerald |
| FAMILY NAME | Bone |
| SIGNATURE | BONE P F |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 18 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 1992 |
| H-INDEX | 1 |
The Generation and Consequences of Communication-Evoked Imagery
Consumer researchers seem to believe that the use of imagery increases recall, enhances attitude toward the brand, and positively affects behavioral intentions. Yet few empirical investigations of imagery effects have been conducted in a consumer-behavior context. In this article, we provide a theoretical rationale based on extant literature as to which imagery content variables may influence imagery and how imagery may, in turn, affect key purch…
The Generation and Consequences of Communication-Evoked Imagery
Consumer researchers seem to believe that the use of imagery increases recall, enhances attitude toward the brand, and positively affects behavioral intentions. Yet few empirical investigations of imagery effects have been conducted in a consumer-behavior context. In this article, we provide a theoretical rationale based on extant literature as to which imagery content variables may influence imagery and how imagery may, in turn, affect key purch…
The Generation and Consequences of Communication-Evoked Imagery
Consumer researchers seem to believe that the use of imagery increases recall, enhances attitude toward the brand, and positively affects behavioral intentions. Yet few empirical investigations of imagery effects have been conducted in a consumer-behavior context. In this article, we provide a theoretical rationale based on extant literature as to which imagery content variables may influence imagery and how imagery may, in turn, affect key purch…
Affect (linguistics) (1 works) · Character (mathematics) (1 works) · Cognition (1 works) · Cognitive psychology (1 works) · Communication (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Context (archaeology) (1 works) · Digital Marketing and Social Media (1 works) · Empirical research (1 works)