Kelly Carvalho Vieira
Biographic Data
| ID | 810127 |
|---|---|
| NAME | Kelly Carvalho Vieira |
| GIVEN NAMES | Kelly Carvalho |
| FAMILY NAME | Vieira |
| SIGNATURE | VIEIRA K C |
| AFFILIATIONS | Universidade Federal de Lavras |
| ORCID | 0000-0001-7325-0615 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Influence of consumption experience on the behavior of craft beer consumers
Purpose This paper aims to identify the profiles of beginner and experienced consumers (BCs and ECs) of craft beer and evaluate their perception, knowledge and purchase intention. Design/methodology/approach A total of 291 craft beer consumers including 148 BCs and 143 ECs participated in the study, which was divided into 2 stages: quantitative research through a questionnaire and conjoint analysis. Findings BCs are mostly female, with a lower ag…
Specialty beers market
Purpose This study aimed to identify, with producers of specialty beers (SBs), producers' perceptions regarding the consumers, besides analyzing the consumer's behavior of SBs regarding consumers' preferences, perceptions and determining buying factors. Design/methodology/approach In the qualitative analysis, interviews were performed with 14 professionals from the SB industry. In the quantitative study, 301 consumers of SB answered a questionnai…
From woman to woman
Transport Network Companies (TNC) present challenges for women's safety during the service experience. Employing women drivers as part of Responsible Innovation (RI) can help mitigate Vulnerability of Consumption (VC) in this sector. However, women are often overlooked in research and practice of conventional transport planning. This study aims to analyse the vulnerability of female consumers of mobility applications and explore their perceptions…
A insegurança alimentar pela voz de adolescentes participantes do Programa Bolsa Família
O trabalho busca conhecer a percepção de adolescentes, participantes do Programa Bolsa Família (PBF), sobre insegurança alimentar (IA). Trata-se de estudo de abordagem qualitativa. O corpus consiste em entrevistas com dez adolescentes e seus responsáveis. Os resultados foram analisados por meio da técnica de análise de conteúdo. Foram estabelecidas quatro categorias de análise: "A fome não é só a vontade de comer"; "O fantasma da fome"; "Um por t…
No prominent works on this page.
Specialty beers market
Purpose This study aimed to identify, with producers of specialty beers (SBs), producers' perceptions regarding the consumers, besides analyzing the consumer's behavior of SBs regarding consumers' preferences, perceptions and determining buying factors. Design/methodology/approach In the qualitative analysis, interviews were performed with 14 professionals from the SB industry. In the quantitative study, 301 consumers of SB answered a questionnai…
From woman to woman
Transport Network Companies (TNC) present challenges for women's safety during the service experience. Employing women drivers as part of Responsible Innovation (RI) can help mitigate Vulnerability of Consumption (VC) in this sector. However, women are often overlooked in research and practice of conventional transport planning. This study aims to analyse the vulnerability of female consumers of mobility applications and explore their perceptions…
A insegurança alimentar pela voz de adolescentes participantes do Programa Bolsa Família
O trabalho busca conhecer a percepção de adolescentes, participantes do Programa Bolsa Família (PBF), sobre insegurança alimentar (IA). Trata-se de estudo de abordagem qualitativa. O corpus consiste em entrevistas com dez adolescentes e seus responsáveis. Os resultados foram analisados por meio da técnica de análise de conteúdo. Foram estabelecidas quatro categorias de análise: "A fome não é só a vontade de comer"; "O fantasma da fome"; "Um por t…
Influence of consumption experience on the behavior of craft beer consumers
Purpose This paper aims to identify the profiles of beginner and experienced consumers (BCs and ECs) of craft beer and evaluate their perception, knowledge and purchase intention. Design/methodology/approach A total of 291 craft beer consumers including 148 BCs and 143 ECs participated in the study, which was divided into 2 stages: quantitative research through a questionnaire and conjoint analysis. Findings BCs are mostly female, with a lower ag…
Psychology (4 works) · Business (3 works) · Marketing (3 works) · Advertising (2 works) · Consumption (sociology) (2 works) · Economics (2 works) · Marketing (2 works) · Organic Food and Agriculture (2 works) · Originality (2 works) · Perception (2 works)