Anqi Zhao
Biographic Data
| ID | 8106309 |
|---|---|
| NAME | Anqi Zhao |
| GIVEN NAMES | Anqi |
| FAMILY NAME | Zhao |
| SIGNATURE | ZHAO A |
| AFFILIATIONS | Duke University |
| ORCID | 0000-0001-6006-9796 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Rerandomization and Covariate Adjustment in Split-Plot Designs
Split-plot designs are widely used in agricultural, industrial, social, and biomedical experiments to accommodate hard-to-change factors. Given multiple factors of interest and experimental units that are nested within groups, the design assigns a subset of the factors by a cluster randomization at the group level and assigns the remaining factors by a stratified randomization at the unit level. The randomization mechanism ensures covariate balan…
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
Purpose Although prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited. Drawing on the social presence and the social facilitation theory, this paper establishes a research model based on the stimuli–organism–response (S–O–R) model and the motivation theory. It explores ho…
No prominent works on this page.
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
Purpose Although prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited. Drawing on the social presence and the social facilitation theory, this paper establishes a research model based on the stimuli–organism–response (S–O–R) model and the motivation theory. It explores ho…
Rerandomization and Covariate Adjustment in Split-Plot Designs
Split-plot designs are widely used in agricultural, industrial, social, and biomedical experiments to accommodate hard-to-change factors. Given multiple factors of interest and experimental units that are nested within groups, the design assigns a subset of the factors by a cluster randomization at the group level and assigns the remaining factors by a stratified randomization at the unit level. The randomization mechanism ensures covariate balan…
Computer Science (2 works) · Advanced Statistical Methods and Models (1 work) · Advertising (1 work) · Business (1 work) · Computer-assisted web interviewing (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Covariate (1 work) · Digital Marketing and Social Media (1 work) · Econometrics (1 work)