Sunwoo Kim
Biographic Data
| ID | 8135994 |
|---|---|
| NAME | Sunwoo Kim |
| GIVEN NAMES | Sunwoo |
| FAMILY NAME | Kim |
| SIGNATURE | KIM S |
| AFFILIATIONS | Seoul National University |
| ORCID | 0000-0002-8417-0693 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How size-inclusive advertising shapes favorable responses in South Korea
As global brands increasingly adopt size-inclusive advertising, understanding cross-cultural consumer responses has become essential. Drawing on two experimental studies, this research compares South Korean and US consumers to examine how size-inclusive advertising shapes perceptions of corporate social responsibility (CSR) and inclusivity, and how these perceptions influence behavioral intentions. Study 1 revealed that, although South Korean con…
No prominent works on this page.
How size-inclusive advertising shapes favorable responses in South Korea
As global brands increasingly adopt size-inclusive advertising, understanding cross-cultural consumer responses has become essential. Drawing on two experimental studies, this research compares South Korean and US consumers to examine how size-inclusive advertising shapes perceptions of corporate social responsibility (CSR) and inclusivity, and how these perceptions influence behavioral intentions. Study 1 revealed that, although South Korean con…
Advertising research (1 works) · Comparative advertising (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Innovation Diffusion and Forecasting (1 works) · Online advertising (1 works)