Peter A Dacin
Biographic Data
| ID | 815645 |
|---|---|
| NAME | Peter A Dacin |
| GIVEN NAMES | Peter A |
| FAMILY NAME | Dacin |
| SIGNATURE | DACIN P A |
| AFFILIATIONS | Queen's University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 16 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 2 |
Collective Social Entrepreneurship: Collaboratively Shaping Social Good
Social Entrepreneurship: A Critique and Future Directions
Work on social entrepreneurship constitutes a field of study that intersects a number of domains, including entrepreneurial studies, social innovation, and nonprofit management. Scholars are beginning to contribute to the development of this new discipline through efforts that attempt to trace the emergence of social entrepreneurship as well as by comparing it to other organizational activities such as conventional entrepreneurship. However, as a…
The Company and the Product: Corporate Associations and Consumer Product Responses
Although brand theorists suggest that what a person knows about a company (i.e., corporate associations) can influence perceptions of the company's products, little systematic research on these effects exists. The authors examine the effects of two general types of corporate associations on product responses: One focuses on the company's capabilities for producing products, that is, corporate ability (CA) associations, and the other focuses on th…
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context
This study examines how emotions elicited by television programs influence viewers' liking for the programs. An experiment using actual television programs found that positive emotions directly enhance program liking, while negative emotions have a deleterious effect. However, the latter effect diminishes when viewers believe that the negative emotions elicited by the programs do not signal threats to their well-being. These findings support the …
The Assessment of Alternative Measures of Consumer Expertise
This study assesses a number of different measures of consumer expertise by examining their ability to predict correct choices in three stimulus-based choice tasks and to support a number of hypotheses derived from the cognitive psychology and consumer behavior literature. The hypotheses concern how consumer expertise should affect the content and organization of knowledge for a product class and reasons for choice across different usage contexts…
The Assessment of Alternative Measures of Consumer Expertise
This study assesses a number of different measures of consumer expertise by examining their ability to predict correct choices in three stimulus-based choice tasks and to support a number of hypotheses derived from the cognitive psychology and consumer behavior literature. The hypotheses concern how consumer expertise should affect the content and organization of knowledge for a product class and reasons for choice across different usage contexts…
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context
This study examines how emotions elicited by television programs influence viewers' liking for the programs. An experiment using actual television programs found that positive emotions directly enhance program liking, while negative emotions have a deleterious effect. However, the latter effect diminishes when viewers believe that the negative emotions elicited by the programs do not signal threats to their well-being. These findings support the …
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context
This study examines how emotions elicited by television programs influence viewers' liking for the programs. An experiment using actual television programs found that positive emotions directly enhance program liking, while negative emotions have a deleterious effect. However, the latter effect diminishes when viewers believe that the negative emotions elicited by the programs do not signal threats to their well-being. These findings support the …
The Assessment of Alternative Measures of Consumer Expertise
This study assesses a number of different measures of consumer expertise by examining their ability to predict correct choices in three stimulus-based choice tasks and to support a number of hypotheses derived from the cognitive psychology and consumer behavior literature. The hypotheses concern how consumer expertise should affect the content and organization of knowledge for a product class and reasons for choice across different usage contexts…
The Company and the Product: Corporate Associations and Consumer Product Responses
Although brand theorists suggest that what a person knows about a company (i.e., corporate associations) can influence perceptions of the company's products, little systematic research on these effects exists. The authors examine the effects of two general types of corporate associations on product responses: One focuses on the company's capabilities for producing products, that is, corporate ability (CA) associations, and the other focuses on th…
Social Entrepreneurship: A Critique and Future Directions
Work on social entrepreneurship constitutes a field of study that intersects a number of domains, including entrepreneurial studies, social innovation, and nonprofit management. Scholars are beginning to contribute to the development of this new discipline through efforts that attempt to trace the emergence of social entrepreneurship as well as by comparing it to other organizational activities such as conventional entrepreneurship. However, as a…
Collective Social Entrepreneurship: Collaboratively Shaping Social Good
Consumer Behavior in Brand Consumption and Identification (3 works) · Psychology (3 works) · Business (2 works) · Community Development and Social Impact (2 works) · Computer Science (2 works) · Entrepreneurship Studies and Influences (2 works) · Marketing (2 works) · Public relations (2 works) · Social entrepreneurship (2 works) · Advertising (1 works)