Gabriel Biehal
Biographic Data
| ID | 81634 |
|---|---|
| NAME | Gabriel Biehal |
| GIVEN NAMES | Gabriel |
| FAMILY NAME | Biehal |
| SIGNATURE | BIEHAL G |
| AFFILIATIONS | University of Maryland, College Park |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 46 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1982 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 4 |
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices
We show that encouraging consumers to think about themselves as independent or interdependent, making either promotion or prevention goals salient, has a systematic effect on inferred risk preferences. Interdependent self-view consumers, who are more interested in avoiding losses than in achieving gains, choose less risky alternatives than independent self-view consumers. However, because of asymmetric preferences for status quo alternatives, inf…
Memory-Based Inferences during Consumer Choice
This study explores consumers' inference strategies in a mixed choice task involving memory, external information, and missing information on attribute values for some brands. Accessibility of relevant information was manipulated, and both instructed and uninstructed or natural inferences were studied. Instructed inferences by low accessibility subjects conformed more with prior overall evaluations of the brands, displaying evaluative consistency…
Information Accessibility as a Moderator of Consumer Choice
Subjects acquired brand information in memory either incidental to making a choice or under directed learning instructions. Then they were given additional information (more brands and a new attribute for all brands) and asked to choose the best brand using both the external information and the prior information in memory. Differences in the accessibility of prior information in memory induced by the learning goal manipulation significantly affec…
Experiences with the Bettman-Park Verbal-Protocol Coding Scheme
Journal Article Experiences with the Bettman-Park Verbal-Protocol Coding Scheme Get access Gabriel Biehal, Gabriel Biehal Search for other works by this author on: Oxford Academic PubMed Google Scholar Dipankar Chakravarti Dipankar Chakravarti Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 442–448, https://doi.org/10.1086/208884 Published: 01 March…
Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
Subjects learned product Information presented in various formats, either expecting a subsequent recall task or incidental to making a choice. They then retrieved information from memory or made a choice based on it. Analysis of concurrent verbal protocols showed significantly different processing patterns in both memory-retrieval and choice stemming from the experimental manipulations
Memory-Based Inferences during Consumer Choice
This study explores consumers' inference strategies in a mixed choice task involving memory, external information, and missing information on attribute values for some brands. Accessibility of relevant information was manipulated, and both instructed and uninstructed or natural inferences were studied. Instructed inferences by low accessibility subjects conformed more with prior overall evaluations of the brands, displaying evaluative consistency…
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices
We show that encouraging consumers to think about themselves as independent or interdependent, making either promotion or prevention goals salient, has a systematic effect on inferred risk preferences. Interdependent self-view consumers, who are more interested in avoiding losses than in achieving gains, choose less risky alternatives than independent self-view consumers. However, because of asymmetric preferences for status quo alternatives, inf…
Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
Subjects learned product Information presented in various formats, either expecting a subsequent recall task or incidental to making a choice. They then retrieved information from memory or made a choice based on it. Analysis of concurrent verbal protocols showed significantly different processing patterns in both memory-retrieval and choice stemming from the experimental manipulations
Information Accessibility as a Moderator of Consumer Choice
Subjects acquired brand information in memory either incidental to making a choice or under directed learning instructions. Then they were given additional information (more brands and a new attribute for all brands) and asked to choose the best brand using both the external information and the prior information in memory. Differences in the accessibility of prior information in memory induced by the learning goal manipulation significantly affec…
Experiences with the Bettman-Park Verbal-Protocol Coding Scheme
Journal Article Experiences with the Bettman-Park Verbal-Protocol Coding Scheme Get access Gabriel Biehal, Gabriel Biehal Search for other works by this author on: Oxford Academic PubMed Google Scholar Dipankar Chakravarti Dipankar Chakravarti Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 442–448, https://doi.org/10.1086/208884 Published: 01 March…
Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
Subjects learned product Information presented in various formats, either expecting a subsequent recall task or incidental to making a choice. They then retrieved information from memory or made a choice based on it. Analysis of concurrent verbal protocols showed significantly different processing patterns in both memory-retrieval and choice stemming from the experimental manipulations
Information Accessibility as a Moderator of Consumer Choice
Subjects acquired brand information in memory either incidental to making a choice or under directed learning instructions. Then they were given additional information (more brands and a new attribute for all brands) and asked to choose the best brand using both the external information and the prior information in memory. Differences in the accessibility of prior information in memory induced by the learning goal manipulation significantly affec…
Memory-Based Inferences during Consumer Choice
This study explores consumers' inference strategies in a mixed choice task involving memory, external information, and missing information on attribute values for some brands. Accessibility of relevant information was manipulated, and both instructed and uninstructed or natural inferences were studied. Instructed inferences by low accessibility subjects conformed more with prior overall evaluations of the brands, displaying evaluative consistency…
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices
We show that encouraging consumers to think about themselves as independent or interdependent, making either promotion or prevention goals salient, has a systematic effect on inferred risk preferences. Interdependent self-view consumers, who are more interested in avoiding losses than in achieving gains, choose less risky alternatives than independent self-view consumers. However, because of asymmetric preferences for status quo alternatives, inf…
Computer Science (5 works) · Library science (3 works) · Psychology (3 works) · Medicine (2 works) · Visual and Cognitive Learning Processes (2 works) · Advanced Authentication Protocols Security (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Coding (social sciences (1 work) · Cognitive Computing and Networks (1 work)