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Dipankar Chakravarti

Biographic Data

ID81635
NAMEDipankar Chakravarti
GIVEN NAMESDipankar
FAMILY NAMEChakravarti
SIGNATURECHAKRAVARTI D
ORCID0000-0001-8941-1209
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS66
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1982
LATEST PUBLICATION YEAR2001
H-INDEX5
  • Remembrance

    Dipankar Chakravarti, Richard Staelin•ARTICLE•Journal of Consumer Research•2001•References: 1

    Joseph W. Newman was born March 31, 1918. At age 17 he started his career as a journalist working for several regional newspapers in Manhattan, KS, while obtaining a B.S. in industrial journalism and an M.S. in economics from Kansas State University. After graduation, he served in the U.S. Navy as a member of the teaching staff of the Naval Training School at Cornell University and then as director of public relations for the Navy Material Redist…

  • The Psychology of Attitudes

    Dipankar Chakravarti, Shelly Chaiken•REVIEW•Journal of Marketing Research•1997•Cited by: 13

    This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.

  • Contrast Effects in Consumer Judgments

    J Lynch, John G Lynch Jr et al.•ARTICLE•Journal of Consumer Research•1991•Cited by: 19

    Contrast effects in consumers' judgments of products can stem from changes in how consumers mentally represent the stimuli or in how they anchor rating scales when mapping context-invariant mental representations onto those scales. We present a framework for distinguishing between these types of contrast effects on the basis of whether changes in mean ratings of multiattribute stimuli are accompanied by evidence of changes in their rank order. We…

  • Memory-Based Inferences during Consumer Choice

    Alan Dick, Dipankar Chakravarti et al.•ARTICLE•Journal of Consumer Research•1990•Cited by: 17

    This study explores consumers' inference strategies in a mixed choice task involving memory, external information, and missing information on attribute values for some brands. Accessibility of relevant information was manipulated, and both instructed and uninstructed or natural inferences were studied. Instructed inferences by low accessibility subjects conformed more with prior overall evaluations of the brands, displaying evaluative consistency…

  • Information Accessibility as a Moderator of Consumer Choice

    Gabriel Biehal, Dipankar Chakravarti•ARTICLE•Journal of Consumer Research•1983•Cited by: 5

    Subjects acquired brand information in memory either incidental to making a choice or under directed learning instructions. Then they were given additional information (more brands and a new attribute for all brands) and asked to choose the best brand using both the external information and the prior information in memory. Differences in the accessibility of prior information in memory induced by the learning goal manipulation significantly affec…

  • Experiences with the Bettman-Park Verbal-Protocol Coding Scheme

    Gabriel Biehal, Dipankar Chakravarti•ARTICLE•Journal of Consumer Research•1982

    Journal Article Experiences with the Bettman-Park Verbal-Protocol Coding Scheme Get access Gabriel Biehal, Gabriel Biehal Search for other works by this author on: Oxford Academic PubMed Google Scholar Dipankar Chakravarti Dipankar Chakravarti Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 442–448, https://doi.org/10.1086/208884 Published: 01 March…

  • Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

    Gabriel Biehal, Dipankar Chakravarti•ARTICLE•Journal of Consumer Research•1982•Cited by: 12

    Subjects learned product Information presented in various formats, either expecting a subsequent recall task or incidental to making a choice. They then retrieved information from memory or made a choice based on it. Analysis of concurrent verbal protocols showed significantly different processing patterns in both memory-retrieval and choice stemming from the experimental manipulations

  • Contrast Effects in Consumer Judgments

    J Lynch, John G Lynch Jr et al.•ARTICLE•Journal of Consumer Research•1991•Cited by: 19

    Contrast effects in consumers' judgments of products can stem from changes in how consumers mentally represent the stimuli or in how they anchor rating scales when mapping context-invariant mental representations onto those scales. We present a framework for distinguishing between these types of contrast effects on the basis of whether changes in mean ratings of multiattribute stimuli are accompanied by evidence of changes in their rank order. We…

  • Memory-Based Inferences during Consumer Choice

    Alan Dick, Dipankar Chakravarti et al.•ARTICLE•Journal of Consumer Research•1990•Cited by: 17

    This study explores consumers' inference strategies in a mixed choice task involving memory, external information, and missing information on attribute values for some brands. Accessibility of relevant information was manipulated, and both instructed and uninstructed or natural inferences were studied. Instructed inferences by low accessibility subjects conformed more with prior overall evaluations of the brands, displaying evaluative consistency…

  • The Psychology of Attitudes

    Dipankar Chakravarti, Shelly Chaiken•REVIEW•Journal of Marketing Research•1997•Cited by: 13

    This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.

  • Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

    Gabriel Biehal, Dipankar Chakravarti•ARTICLE•Journal of Consumer Research•1982•Cited by: 12

    Subjects learned product Information presented in various formats, either expecting a subsequent recall task or incidental to making a choice. They then retrieved information from memory or made a choice based on it. Analysis of concurrent verbal protocols showed significantly different processing patterns in both memory-retrieval and choice stemming from the experimental manipulations

  • Information Accessibility as a Moderator of Consumer Choice

    Gabriel Biehal, Dipankar Chakravarti•ARTICLE•Journal of Consumer Research•1983•Cited by: 5

    Subjects acquired brand information in memory either incidental to making a choice or under directed learning instructions. Then they were given additional information (more brands and a new attribute for all brands) and asked to choose the best brand using both the external information and the prior information in memory. Differences in the accessibility of prior information in memory induced by the learning goal manipulation significantly affec…

  • Experiences with the Bettman-Park Verbal-Protocol Coding Scheme

    Gabriel Biehal, Dipankar Chakravarti•ARTICLE•Journal of Consumer Research•1982

    Journal Article Experiences with the Bettman-Park Verbal-Protocol Coding Scheme Get access Gabriel Biehal, Gabriel Biehal Search for other works by this author on: Oxford Academic PubMed Google Scholar Dipankar Chakravarti Dipankar Chakravarti Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 442–448, https://doi.org/10.1086/208884 Published: 01 March…

  • Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

    Gabriel Biehal, Dipankar Chakravarti•ARTICLE•Journal of Consumer Research•1982•Cited by: 12

    Subjects learned product Information presented in various formats, either expecting a subsequent recall task or incidental to making a choice. They then retrieved information from memory or made a choice based on it. Analysis of concurrent verbal protocols showed significantly different processing patterns in both memory-retrieval and choice stemming from the experimental manipulations

  • Information Accessibility as a Moderator of Consumer Choice

    Gabriel Biehal, Dipankar Chakravarti•ARTICLE•Journal of Consumer Research•1983•Cited by: 5

    Subjects acquired brand information in memory either incidental to making a choice or under directed learning instructions. Then they were given additional information (more brands and a new attribute for all brands) and asked to choose the best brand using both the external information and the prior information in memory. Differences in the accessibility of prior information in memory induced by the learning goal manipulation significantly affec…

  • Memory-Based Inferences during Consumer Choice

    Alan Dick, Dipankar Chakravarti et al.•ARTICLE•Journal of Consumer Research•1990•Cited by: 17

    This study explores consumers' inference strategies in a mixed choice task involving memory, external information, and missing information on attribute values for some brands. Accessibility of relevant information was manipulated, and both instructed and uninstructed or natural inferences were studied. Instructed inferences by low accessibility subjects conformed more with prior overall evaluations of the brands, displaying evaluative consistency…

  • Contrast Effects in Consumer Judgments

    J Lynch, John G Lynch Jr et al.•ARTICLE•Journal of Consumer Research•1991•Cited by: 19

    Contrast effects in consumers' judgments of products can stem from changes in how consumers mentally represent the stimuli or in how they anchor rating scales when mapping context-invariant mental representations onto those scales. We present a framework for distinguishing between these types of contrast effects on the basis of whether changes in mean ratings of multiattribute stimuli are accompanied by evidence of changes in their rank order. We…

  • The Psychology of Attitudes

    Dipankar Chakravarti, Shelly Chaiken•REVIEW•Journal of Marketing Research•1997•Cited by: 13

    This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.

  • Remembrance

    Dipankar Chakravarti, Richard Staelin•ARTICLE•Journal of Consumer Research•2001•References: 1

    Joseph W. Newman was born March 31, 1918. At age 17 he started his career as a journalist working for several regional newspapers in Manhattan, KS, while obtaining a B.S. in industrial journalism and an M.S. in economics from Kansas State University. After graduation, he served in the U.S. Navy as a member of the teaching staff of the Naval Training School at Cornell University and then as director of public relations for the Navy Material Redist…

Computer Science (5 works) · Library science (4 works) · Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Medicine (2 works) · Social Psychology (2 works) · Sociology (2 works) · Visual and Cognitive Learning Processes (2 works) · Advanced Authentication Protocols Security (1 work) · Anchoring (1 work)

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