Curtis P Haugtvedt

Biographic Data

ID816761
NAMECurtis P Haugtvedt
GIVEN NAMESCurtis P
FAMILY NAMEHaugtvedt
SIGNATUREHAUGTVEDT C P
VERIFIEDNo
TOTAL WORKS6
TOTAL CITATIONS89
WORKS AS AUTHOR4
WORKS AS EDITOR2
FIRST PUBLICATION YEAR1992
LATEST PUBLICATION YEAR2015
H-INDEX4

  • Consumer Psychology in a Social Media World

    Claudiu V Dimofte, Curtis P Haugtvedt et al.EDITORBOOKConsumer Psychology in a Social…2015

    List of Tables and Figures Preface Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch Part 1: Consumer Engagement with Social Media 1. Motivations for Consumer Engagement with Social Media Eva Buechel and Jonah Berger 2. Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media Tejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier 3. Resistance to Electronic Word of Mouth as a Function o…

  • Online Consumer Psychology

    Curtis P Haugtvedt, Karen A Machleit et al.EDITORBOOKOnline Consumer Psychology2005

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on…

  • Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information

    H Rao Unnava, Sanjeev Agarwal et al.ARTICLEJournal of Consumer Research1996Cited by: 8

    We argue that imaging is a cognitive process that uses the same mental resources as perception. Therefore, when imaging and perception compete for the same resources, message elaboration and learning should be undermined. Two experiments are reported that provide support for this theorizing. In the first experiment, the learning of visual or auditory imagery-provoking information is adversely affected by reading or listening, respectively. In the…

  • Advertising Repetition and Variation Strategies

    Curtis P Haugtvedt, David W Schumann et al.ARTICLEJournal of Consumer Research1994Cited by: 5

    We argue that researchers need to move beyond the simple measure of attitude extremity to more clearly assess the impact of various advertising repetition strategies on consumer attitude. In study 1, we show that different advertising variation strategies can lead to the development of equally positive attitudes, even though the basis of the attitudes is quite different. In study 2, we show that, despite the appearance of equal effectiveness on t…

  • Message Order Effects in Persuasion

    Curtis P Haugtvedt, Duane T WegenerARTICLEJournal of Consumer Research1994Cited by: 40

    Contemporary research on attitude change processes is reviewed for implications regarding the relative influence of successive opposing messages on final judgments. Based on this review, extent of message relevant elaboration is offered as a moderator of primacy versus recency effects in prior research. Support for this view is derived from the ability to explain the results of previous studies and from two experiments in which message presentati…

  • Personality and persuasion

    Curtis P Haugtvedt, Richard E PettyARTICLEJournal of Personality and Social…1992Cited by: 36

    Hypotheses about the persistence and resistance of attitudes and beliefs formed by individuals scoring high or low in Need for Cognition (NC; Cacioppo & Petty, 1982) were derived from the Elaboration Likelihood Model of persuasion (Petty & Cacioppo, 1986). In Study 1, both high-NC and low-NC individuals formed evaluatively similar attitudes toward an unfamiliar attitude object (a new product) after exposure to a persuasive message (an advertiseme…