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E K Easton Ragsdale

Biographic Data

ID816883
NAMEE K Easton Ragsdale
GIVEN NAMESE K Easton
FAMILY NAMERagsdale
SIGNATURERAGSDALE E K E
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS15
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR1986
LATEST PUBLICATION YEAR1986
H-INDEX1
  • An Anchoring and Adjustment Model of Spousal Predictions

    Harry L Davis, Stephen J Hoch et al.•ARTICLE•Journal of Consumer Research•1986•Cited by: 15

    How do we predict the preferences of other people? This article proposes an anchoring and adjustment process where we anchor on our own preferences and attempt to adjust for ways in which we are likely to differ from others. In five experiments, 220 husbands and wives predicted the preferences of their spouses for 20 new product concepts. Both husbands and wives anchored heavily on their own preferences. Moreover, they consistently adjusted for b…

  • An Anchoring and Adjustment Model of Spousal Predictions

    Harry L Davis, Stephen J Hoch et al.•ARTICLE•Journal of Consumer Research•1986•Cited by: 15

    How do we predict the preferences of other people? This article proposes an anchoring and adjustment process where we anchor on our own preferences and attempt to adjust for ways in which we are likely to differ from others. In five experiments, 220 husbands and wives predicted the preferences of their spouses for 20 new product concepts. Both husbands and wives anchored heavily on their own preferences. Moreover, they consistently adjusted for b…

  • An Anchoring and Adjustment Model of Spousal Predictions

    Harry L Davis, Stephen J Hoch et al.•ARTICLE•Journal of Consumer Research•1986•Cited by: 15

    How do we predict the preferences of other people? This article proposes an anchoring and adjustment process where we anchor on our own preferences and attempt to adjust for ways in which we are likely to differ from others. In five experiments, 220 husbands and wives predicted the preferences of their spouses for 20 new product concepts. Both husbands and wives anchored heavily on their own preferences. Moreover, they consistently adjusted for b…

Anchoring (1 works) · Behavioral Health and Interventions (1 works) · Cognitive and psychological constructs research (1 works) · Decision process (1 works) · Decision-Making and Behavioral Economics (1 works) · Economics (1 works) · Management science (1 works) · Mathematics (1 works) · Microeconomics (1 works) · Preference (1 works)

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