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Utpal M Dholakia

Biographic Data

ID81814
NAMEUtpal M Dholakia
GIVEN NAMESUtpal M
FAMILY NAMEDholakia
SIGNATUREDHOLAKIA U M
AFFILIATIONSRice University
ORCID0000-0002-0301-5625
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS44
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2002
LATEST PUBLICATION YEAR2018
H-INDEX3
  • Key Informant Models for Measuring Group-level Variables in Small Groups

    Open Access•René Algesheimer, Richard P Bagozzi et al.•ARTICLE•Sociological Methods & Research•2018•Cited by: 1•References: 43

    We offer a new conceptualization and measurement models for constructs at the group-level of analysis in small group research. The conceptualization starts with classical notions of group behavior proposed by Tönnies, Simmel, and Weber and then draws upon plural subject theory by philosophers Gilbert and Tuomela to frame a new perspective applicable to many forms of small group behavior. In the proposed measurement model, a collective property is…

  • The Ant and the Grasshopper

    Utpal M Dholakia, Utpal Dholakia et al.•ARTICLE•Journal of Consumer Research•2016•Cited by: 13•References: 52

    A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…

  • How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions

    Open Access•Utpal M Dholakia, Richard P Bagozzi et al.•ARTICLE•Journal of Behavioral Decision…•2007•References: 13

    Building on prior research studying effortful decision making and enactment processes (Bagozzi, Dholakia, & Basuroy, 2003; BDB), we identify and provide an in‐depth understanding of two specific self‐regulatory strategies: (1) formulating an implementation plan, and (2) remembering past actions, that decision makers can use in facilitating enactment of effortful decisions. The results of three experiments, in which the decision maker's goal and s…

  • Antecedents and purchase consequences of customer participation in small group brand communities

    Open Access•Richard P Bagozzi, Utpal M Dholakia•ARTICLE•International Journal of Research…•2006

  • The Social Influence of Brand Community

    Open Access•René Algesheimer, Utpal M Dholakia et al.•ARTICLE•Journal of Marketing•2005

    The authors develop and estimate a conceptual model of how different aspects of customers’ relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community engagement, and negative consequences, such as normative community pressure and (ultimately) reactance. They examine the moderating effects of customers’ b…

  • A social influence model of consumer participation in network- and small-group-based virtual communities

    Open Access•Utpal M Dholakia, Richard P Bagozzi et al.•ARTICLE•International Journal of Research…•2004

  • When and Why the Background Contrast Effect Emerges

    Joseph R Priester, Utpal M Dholakia et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 2

    The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore the role of decision-making thoughtfulness in seeking to understand when and why this effect occurs. Experiments 1 and 2 provide evidence that the Background Contrast Effect emerges more under thoughtful than under nonthoughtful conditions. Experiment 3 reveals that thought influences perceptions of applicab…

  • How effortful decisions get enacted

    Open Access•Richard P Bagozzi, Utpal M Dholakia et al.•ARTICLE•Journal of Behavioral Decision…•2003•Cited by: 18•References: 8

    Building on recent research examining the influence of decision making on subsequent goal striving and decision enactment, we consider and elaborate on the mechanisms through which effortful decisions are made, maintained, and enacted. Our proposed framework builds on the Dholakia and Bagozzi ( 2002 ) model, distinguishes between two important types of intentions and desires, and shows that the motivation‐mustering function of the decision proces…

  • The Scope and Persistence of Mere-Measurement Effects

    Utpal M Dholakia, Vicki G Morwitz•ARTICLE•Journal of Consumer Research•2002•Cited by: 10•References: 24

    Self-generated validity research has demonstrated that responding to survey questions changes subsequently measured judgments and behavior. We examine the scope and persistence of the effect of measuring satisfaction on customer behavior over time. In a field experiment conducted in a financial services setting, we hypothesize and find that measuring satisfaction (a) changes one-time purchase behavior, (b) changes relational customer behaviors (l…

  • How effortful decisions get enacted

    Open Access•Richard P Bagozzi, Utpal M Dholakia et al.•ARTICLE•Journal of Behavioral Decision…•2003•Cited by: 18•References: 8

    Building on recent research examining the influence of decision making on subsequent goal striving and decision enactment, we consider and elaborate on the mechanisms through which effortful decisions are made, maintained, and enacted. Our proposed framework builds on the Dholakia and Bagozzi ( 2002 ) model, distinguishes between two important types of intentions and desires, and shows that the motivation‐mustering function of the decision proces…

  • The Ant and the Grasshopper

    Utpal M Dholakia, Utpal Dholakia et al.•ARTICLE•Journal of Consumer Research•2016•Cited by: 13•References: 52

    A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…

  • The Scope and Persistence of Mere-Measurement Effects

    Utpal M Dholakia, Vicki G Morwitz•ARTICLE•Journal of Consumer Research•2002•Cited by: 10•References: 24

    Self-generated validity research has demonstrated that responding to survey questions changes subsequently measured judgments and behavior. We examine the scope and persistence of the effect of measuring satisfaction on customer behavior over time. In a field experiment conducted in a financial services setting, we hypothesize and find that measuring satisfaction (a) changes one-time purchase behavior, (b) changes relational customer behaviors (l…

  • When and Why the Background Contrast Effect Emerges

    Joseph R Priester, Utpal M Dholakia et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 2

    The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore the role of decision-making thoughtfulness in seeking to understand when and why this effect occurs. Experiments 1 and 2 provide evidence that the Background Contrast Effect emerges more under thoughtful than under nonthoughtful conditions. Experiment 3 reveals that thought influences perceptions of applicab…

  • Key Informant Models for Measuring Group-level Variables in Small Groups

    Open Access•René Algesheimer, Richard P Bagozzi et al.•ARTICLE•Sociological Methods & Research•2018•Cited by: 1•References: 43

    We offer a new conceptualization and measurement models for constructs at the group-level of analysis in small group research. The conceptualization starts with classical notions of group behavior proposed by Tönnies, Simmel, and Weber and then draws upon plural subject theory by philosophers Gilbert and Tuomela to frame a new perspective applicable to many forms of small group behavior. In the proposed measurement model, a collective property is…

  • The Scope and Persistence of Mere-Measurement Effects

    Utpal M Dholakia, Vicki G Morwitz•ARTICLE•Journal of Consumer Research•2002•Cited by: 10•References: 24

    Self-generated validity research has demonstrated that responding to survey questions changes subsequently measured judgments and behavior. We examine the scope and persistence of the effect of measuring satisfaction on customer behavior over time. In a field experiment conducted in a financial services setting, we hypothesize and find that measuring satisfaction (a) changes one-time purchase behavior, (b) changes relational customer behaviors (l…

  • How effortful decisions get enacted

    Open Access•Richard P Bagozzi, Utpal M Dholakia et al.•ARTICLE•Journal of Behavioral Decision…•2003•Cited by: 18•References: 8

    Building on recent research examining the influence of decision making on subsequent goal striving and decision enactment, we consider and elaborate on the mechanisms through which effortful decisions are made, maintained, and enacted. Our proposed framework builds on the Dholakia and Bagozzi ( 2002 ) model, distinguishes between two important types of intentions and desires, and shows that the motivation‐mustering function of the decision proces…

  • A social influence model of consumer participation in network- and small-group-based virtual communities

    Open Access•Utpal M Dholakia, Richard P Bagozzi et al.•ARTICLE•International Journal of Research…•2004

  • When and Why the Background Contrast Effect Emerges

    Joseph R Priester, Utpal M Dholakia et al.•ARTICLE•Journal of Consumer Research•2004•Cited by: 2

    The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore the role of decision-making thoughtfulness in seeking to understand when and why this effect occurs. Experiments 1 and 2 provide evidence that the Background Contrast Effect emerges more under thoughtful than under nonthoughtful conditions. Experiment 3 reveals that thought influences perceptions of applicab…

  • The Social Influence of Brand Community

    Open Access•René Algesheimer, Utpal M Dholakia et al.•ARTICLE•Journal of Marketing•2005

    The authors develop and estimate a conceptual model of how different aspects of customers’ relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community engagement, and negative consequences, such as normative community pressure and (ultimately) reactance. They examine the moderating effects of customers’ b…

  • Antecedents and purchase consequences of customer participation in small group brand communities

    Open Access•Richard P Bagozzi, Utpal M Dholakia•ARTICLE•International Journal of Research…•2006

  • How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions

    Open Access•Utpal M Dholakia, Richard P Bagozzi et al.•ARTICLE•Journal of Behavioral Decision…•2007•References: 13

    Building on prior research studying effortful decision making and enactment processes (Bagozzi, Dholakia, & Basuroy, 2003; BDB), we identify and provide an in‐depth understanding of two specific self‐regulatory strategies: (1) formulating an implementation plan, and (2) remembering past actions, that decision makers can use in facilitating enactment of effortful decisions. The results of three experiments, in which the decision maker's goal and s…

  • The Ant and the Grasshopper

    Utpal M Dholakia, Utpal Dholakia et al.•ARTICLE•Journal of Consumer Research•2016•Cited by: 13•References: 52

    A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…

  • Key Informant Models for Measuring Group-level Variables in Small Groups

    Open Access•René Algesheimer, Richard P Bagozzi et al.•ARTICLE•Sociological Methods & Research•2018•Cited by: 1•References: 43

    We offer a new conceptualization and measurement models for constructs at the group-level of analysis in small group research. The conceptualization starts with classical notions of group behavior proposed by Tönnies, Simmel, and Weber and then draws upon plural subject theory by philosophers Gilbert and Tuomela to frame a new perspective applicable to many forms of small group behavior. In the proposed measurement model, a collective property is…

Psychology (9 works) · Computer Science (7 works) · Social Psychology (6 works) · Behavioral Health and Interventions (4 works) · Business (4 works) · Economics (4 works) · Marketing (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Customer Service Quality and Loyalty (3 works) · Digital Marketing and Social Media (3 works)

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