Richard W Pollay
Biographic Data
| ID | 818563 |
|---|---|
| NAME | Richard W Pollay |
| GIVEN NAMES | Richard W |
| FAMILY NAME | Pollay |
| SIGNATURE | POLLAY R W |
| AFFILIATIONS | University of British Columbia |
| VERIFIED | No |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 35 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1968 |
| LATEST PUBLICATION YEAR | 2006 |
| H-INDEX | 2 |
Taking ad-Vantage of lax advertising regulation in the USA and Canada: Reassuring and distracting health-concerned smokers
Zebras in Russia! Where next: Figure 1
The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work
A Premiere example of the illusion of harm reduction cigarettes in the 1990s
New product development entails extensive consumer research to craft all communications tools in fine detail. In the case of Player's Premiere, this crafting created a false and misleading impression of technological advances producing a "less irritating" cigarette. This product was solely a massive marketing ploy with neither consumer benefits, nor public health benefits. The industry attempted to deceive both consumers and the court
Exposing Mr Butts' tricks of the trade
On 12 May 1994, an unsolicited box of what appeared to be tobacco industry documents was delivered to Professor Stanton Glantz at the University of California at San Francisco (UCSF).1 The return address on the box was listed as “Mr Butts”. As it turned out, the box contained a collection of internal industry studies and reports that had been copied by a paralegal working for the law firm representing the Brown and Williamson Tobacco Company (B&W…
Export “A” ads are extremely expert, eh
Export "A" ads are extremely expert, eh?The RJ Reynolds-Macdonald advertising campaign for Export "A" in Canada features solo athletes from various extreme sporting events that they sponsor with the slogan "Go your own way" (fig 1).These ads contain almost all of the elements that its competitors, its US parent, RJ Reynolds, and other transnational firms have found to be so vital and necessary to the commercial success of cigarette brands and ind…
Targeting youth and concerned smokers: Evidence from Canadian tobacco industry documents
The industry's steadfast assertions that its advertising influences only brand loyalty and switching in both its intent and effect is directly contradicted by their internal documents and proven false. So too is the justification of cigarette advertising as a medium creating better informed consumers, since visual imagery, not information, is the means of advertising influence
Forbidden pleasures
Hacks, Flacks, and Counter‐Attacks: Cigarette Advertising, Sponsored Research, and Controversies
The tobacco industry promotes friendly “experts” and uses public relations tactics to produce uncertainty around research results that threaten it. This inhibits public policies responsive to these research findings. These tactics, long used against medical science, are now being used to counter the studies challenging to the myth that cigarette advertising is of no import. The numerous weaknesses of the industry‐advanced argument are discussed, …
Hacks, Flacks, and Counter-Attacks: Cigarette Advertising, Sponsored Research, andControversies
The tobacco industry promotes friendly “experts” and uses public relations tactics to produce uncertainty around research results that threaten it. This inhibits public policies responsive to these research findings. These tactics, long used against medical science, are now being used to counter the studies challenging to the myth that cigarette advertising is of no import. The numerous weaknesses of the industry-advanced argument are discussed, …
Promises, promises: Self-regulation of US cigarette broadcast advertising in the 1960s
US broadcasters, advertising profes sionals and politicians joined health advocates in the 1960s in calling for controls of cigarette promotional prac tices, particularly on radio and television. The tobacco industry repeatedly re sponded with seemingly sincere promises and instituted self-regulation codes and procedures, first using the Tobacco In stitute and later the National Association of Broadcasters. The disclosures of ad vertising industr…
Exposure of US youth to cigarette television advertising in the 1960s
Objective To assess the efficacy of the US cigarette industry's self-regulation of 1963 broadcast advertising, following Tobacco Institute guidelines to avoid youthful audiences. Data source -Federal Trade Commis sion (FTC) Report (1964) on Cigarette Advertising and Output (Appendix B Audience Composition of Television Pro grams Sponsored by Cigarette Manu facturers, autumn 1963). Supplemented by 1963 census information and trade data on spot tel…
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
This article reviews the work of significant humanities and social science scholars for their thoughts and theories about advertising's social and cultural consequences. In brief, they view advertising as instrusive and environmental and its effects as inescapable and profound. They see it as reinforcing materialism, cynicism, irrationality, selfishness, anxiety, social competitiveness, sexual preoccupation, powerlessness, and/or a loss of self-r…
Images of Ourselves: The Good Life in Twentieth Century Advertising
Using a longitudinal content analysis of advertisements appearing in popular U.S. magazines between 1900 and 1980, we assess the image of life depicted during this period. While little evidence is found to support some critics' contention that advertising has visually portrayed a progressively more luxurious and comfortable lifestyle, the themes employed in advertising do lend support to such an assertion. In addition, there is evidence that rece…
The Languishing of “Lydiametrics”: The Ineffectiveness of Econometric Research on Advertising Effects
Journal Article The Languishing of “Lydiametrics”: The Ineffectiveness of Econometric Research on Advertising Effects Get access Richard W. Pollay Richard W. Pollay 1Richard W. Pollay is Curator, History of Advertising Archives, University of British Columbia, B.C Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 34, Issue 2, June 1984, Pages 8–23, https://doi.org/10.1111/j.1460-2466.1984.tb…
A Model for Horizontal Power Sharing and Participation in University Decision-Making
Despite the acknowledged benefits of wide participation in major administrative decisions in a university, few mechanisms for securing such participation exist. The normal method is the formation of an elected or appointed committee, a relatively crude means of processing complex data on the relative preferences and minority views inherent in many educational decisions. This paper develops a five-stage model for decision-making that incorporates …
Intrafamily Communication and Consensus
Much of the research on communication within the family unit has focused on the end results of the communication process. The reason for this seems to lie in the lack of an acceptable model for analysis and interpretation of the process and dynamics of intrafamily dialogue. The model presented in this article attempts to provide a perspective through which one might view the interactions that lead to decisions by the family unit. Although the exa…
The Measurement of Role Differentiation
Images of Ourselves: The Good Life in Twentieth Century Advertising
Using a longitudinal content analysis of advertisements appearing in popular U.S. magazines between 1900 and 1980, we assess the image of life depicted during this period. While little evidence is found to support some critics' contention that advertising has visually portrayed a progressively more luxurious and comfortable lifestyle, the themes employed in advertising do lend support to such an assertion. In addition, there is evidence that rece…
Hacks, Flacks, and Counter‐Attacks: Cigarette Advertising, Sponsored Research, and Controversies
The tobacco industry promotes friendly “experts” and uses public relations tactics to produce uncertainty around research results that threaten it. This inhibits public policies responsive to these research findings. These tactics, long used against medical science, are now being used to counter the studies challenging to the myth that cigarette advertising is of no import. The numerous weaknesses of the industry‐advanced argument are discussed, …
Taking ad-Vantage of lax advertising regulation in the USA and Canada: Reassuring and distracting health-concerned smokers
Hacks, Flacks, and Counter-Attacks: Cigarette Advertising, Sponsored Research, andControversies
The tobacco industry promotes friendly “experts” and uses public relations tactics to produce uncertainty around research results that threaten it. This inhibits public policies responsive to these research findings. These tactics, long used against medical science, are now being used to counter the studies challenging to the myth that cigarette advertising is of no import. The numerous weaknesses of the industry-advanced argument are discussed, …
A Model for Horizontal Power Sharing and Participation in University Decision-Making
Despite the acknowledged benefits of wide participation in major administrative decisions in a university, few mechanisms for securing such participation exist. The normal method is the formation of an elected or appointed committee, a relatively crude means of processing complex data on the relative preferences and minority views inherent in many educational decisions. This paper develops a five-stage model for decision-making that incorporates …
The Measurement of Role Differentiation
The Measurement of Role Differentiation
Intrafamily Communication and Consensus
Much of the research on communication within the family unit has focused on the end results of the communication process. The reason for this seems to lie in the lack of an acceptable model for analysis and interpretation of the process and dynamics of intrafamily dialogue. The model presented in this article attempts to provide a perspective through which one might view the interactions that lead to decisions by the family unit. Although the exa…
A Model for Horizontal Power Sharing and Participation in University Decision-Making
Despite the acknowledged benefits of wide participation in major administrative decisions in a university, few mechanisms for securing such participation exist. The normal method is the formation of an elected or appointed committee, a relatively crude means of processing complex data on the relative preferences and minority views inherent in many educational decisions. This paper develops a five-stage model for decision-making that incorporates …
The Languishing of “Lydiametrics”: The Ineffectiveness of Econometric Research on Advertising Effects
Journal Article The Languishing of “Lydiametrics”: The Ineffectiveness of Econometric Research on Advertising Effects Get access Richard W. Pollay Richard W. Pollay 1Richard W. Pollay is Curator, History of Advertising Archives, University of British Columbia, B.C Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 34, Issue 2, June 1984, Pages 8–23, https://doi.org/10.1111/j.1460-2466.1984.tb…
Images of Ourselves: The Good Life in Twentieth Century Advertising
Using a longitudinal content analysis of advertisements appearing in popular U.S. magazines between 1900 and 1980, we assess the image of life depicted during this period. While little evidence is found to support some critics' contention that advertising has visually portrayed a progressively more luxurious and comfortable lifestyle, the themes employed in advertising do lend support to such an assertion. In addition, there is evidence that rece…
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
This article reviews the work of significant humanities and social science scholars for their thoughts and theories about advertising's social and cultural consequences. In brief, they view advertising as instrusive and environmental and its effects as inescapable and profound. They see it as reinforcing materialism, cynicism, irrationality, selfishness, anxiety, social competitiveness, sexual preoccupation, powerlessness, and/or a loss of self-r…
Promises, promises: Self-regulation of US cigarette broadcast advertising in the 1960s
US broadcasters, advertising profes sionals and politicians joined health advocates in the 1960s in calling for controls of cigarette promotional prac tices, particularly on radio and television. The tobacco industry repeatedly re sponded with seemingly sincere promises and instituted self-regulation codes and procedures, first using the Tobacco In stitute and later the National Association of Broadcasters. The disclosures of ad vertising industr…
Exposure of US youth to cigarette television advertising in the 1960s
Objective To assess the efficacy of the US cigarette industry's self-regulation of 1963 broadcast advertising, following Tobacco Institute guidelines to avoid youthful audiences. Data source -Federal Trade Commis sion (FTC) Report (1964) on Cigarette Advertising and Output (Appendix B Audience Composition of Television Pro grams Sponsored by Cigarette Manu facturers, autumn 1963). Supplemented by 1963 census information and trade data on spot tel…
Hacks, Flacks, and Counter‐Attacks: Cigarette Advertising, Sponsored Research, and Controversies
The tobacco industry promotes friendly “experts” and uses public relations tactics to produce uncertainty around research results that threaten it. This inhibits public policies responsive to these research findings. These tactics, long used against medical science, are now being used to counter the studies challenging to the myth that cigarette advertising is of no import. The numerous weaknesses of the industry‐advanced argument are discussed, …
Hacks, Flacks, and Counter-Attacks: Cigarette Advertising, Sponsored Research, andControversies
The tobacco industry promotes friendly “experts” and uses public relations tactics to produce uncertainty around research results that threaten it. This inhibits public policies responsive to these research findings. These tactics, long used against medical science, are now being used to counter the studies challenging to the myth that cigarette advertising is of no import. The numerous weaknesses of the industry-advanced argument are discussed, …
Forbidden pleasures
Targeting youth and concerned smokers: Evidence from Canadian tobacco industry documents
The industry's steadfast assertions that its advertising influences only brand loyalty and switching in both its intent and effect is directly contradicted by their internal documents and proven false. So too is the justification of cigarette advertising as a medium creating better informed consumers, since visual imagery, not information, is the means of advertising influence
Export “A” ads are extremely expert, eh
Export "A" ads are extremely expert, eh?The RJ Reynolds-Macdonald advertising campaign for Export "A" in Canada features solo athletes from various extreme sporting events that they sponsor with the slogan "Go your own way" (fig 1).These ads contain almost all of the elements that its competitors, its US parent, RJ Reynolds, and other transnational firms have found to be so vital and necessary to the commercial success of cigarette brands and ind…
Exposing Mr Butts' tricks of the trade
On 12 May 1994, an unsolicited box of what appeared to be tobacco industry documents was delivered to Professor Stanton Glantz at the University of California at San Francisco (UCSF).1 The return address on the box was listed as “Mr Butts”. As it turned out, the box contained a collection of internal industry studies and reports that had been copied by a paralegal working for the law firm representing the Brown and Williamson Tobacco Company (B&W…
Zebras in Russia! Where next: Figure 1
The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work
A Premiere example of the illusion of harm reduction cigarettes in the 1990s
New product development entails extensive consumer research to craft all communications tools in fine detail. In the case of Player's Premiere, this crafting created a false and misleading impression of technological advances producing a "less irritating" cigarette. This product was solely a massive marketing ploy with neither consumer benefits, nor public health benefits. The industry attempted to deceive both consumers and the court
Taking ad-Vantage of lax advertising regulation in the USA and Canada: Reassuring and distracting health-concerned smokers
Advertising (14 works) · Business (14 works) · Political science (9 works) · Psychology (9 works) · Law (7 works) · Computer Science (6 works) · Consumer Behavior in Brand Consumption and Identification (6 works) · Law (6 works) · Marketing (6 works) · Medicine (6 works)