Sharizal Hashim

Biographic Data

ID819603
NAMESharizal Hashim
GIVEN NAMESSharizal
FAMILY NAMEHashim
SIGNATUREHASHIM S
AFFILIATIONSNational University of Malaysia
ORCID0000-0003-1287-2490
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS1
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX1

  • Assessing the impact of digital enablement on internal brand management in higher education institutions

    Open AccessUrooj Ahmed, Rukhsar Ahmed et al.ARTICLEDiscover Education2026

    In today’s competitive higher education landscape, developing a strong and consistent brand image that embraces digital enablement is crucial for improving employee brand relationships. Technological advancements, particularly digital, can significantly enhance an organization’s brand positioning. However, research on the role of digital enablement in employee brand relationship formation, especially in higher education institutions (HEIs), is li…

  • From Awareness to Engagement

    Open AccessSharizal Hashim, Qin Lingda Tan et al.ARTICLESAGE Open2026

    This systematic review investigates how sustainability campaigns influence consumer and market responses by integrating the Theory–Context–Characteristics–Methodology (TCCM) framework with keyword co-occurrence and temporal overlay analyses. Following PRISMA, 94 peer-reviewed studies from Scopus and Web of Science were synthesized. Behavioral theories, notably the Theory of Planned Behavior, remain dominant yet context-dependent, with predictive …

  • Unpacking the Role of Brand Advocacy and Para-Social Relationships in Shaping Brand Trust on Social Media

    Open AccessJiarui Jiang, Sharizal HashimARTICLEJournal of Ecohumanism2025

    This study investigates the impact of various factors in influencer marketing on brand performance when influencers endorse or collaborate with brands. Specifically, it examines the influence of quasi-social relationships, influencer attractiveness, influencer credibility, and endorsement content quality on brand trust, as well as the role of brand trust in brand promotion. The study is grounded in the stimulus-organism response hypothesis and en…

  • Mapping the knowledge-consumer behavior nexus

    Open AccessQin Lingda Tan, Sharizal Hashim et al.ARTICLEHumanities and Social Sciences…2025

    In an era of sustainability transitions and digital transformation, consumer decisions are increasingly shaped by diverse forms of knowledge. Yet existing research remains fragmented, often narrowly focused on context-specific constructs such as environmental or digital literacy, with limited theoretical integration. To address this gap, this study combines bibliometric analysis of 571 peer-reviewed publications with a systematic review of 108 em…

  • Environmental Social Governance (ESG) in Digitalization research

    Open AccessQin Lingda Tan, Sharizal Hashim et al.ARTICLESAGE Open2025

    In the last decade, the intersection of Environmental, Social, and Governance (ESG) principles with digital innovation has become a crucial area of research, highlighted by the United Nations’ Sustainable Development Goals and the emerging focus on Digital ESG (DESG). Despite rapid advancements, a unified theoretical framework for DESG remains undefined. This study conducts a bibliometric analysis on 455 Scopus-indexed documents to map the curren…

  • The Impact of Initial Formation Pathway on Customer Engagement and Repeat Purchase

    Open AccessGhaith Abdulridha Mubdir, Sharizal Hashim et al.ARTICLEJournal of Cultural Analysis and…2025

    This study examines Iraq's social commerce platform to see how initial formation pathway affect customer engagement and repeat purchase behaviour in social commerce. Grounded on social exchange theory (SET) and Stimulus-Organism-Response (SOR) theory, this study uses a mediated model to analyse how customer engagement turns initial formation pathway into consumer customer engagement and repeat purchase behaviour. The data was collected from 471 o…

  • Mapping global trends in green consumption (2014–2024)

    Open AccessQin Lingda Tan, Sharizal Hashim et al.ARTICLESustainable Futures2025Cited by: 1References: 3

    This study analyzes 1592 Scopus-indexed publications from 2014 to 2024 to map research trends in green consumption. The analysis identifies a citation surge in 2016, marking key contributions that shaped the discourse. A global collaboration network has emerged, with China as a leading hub and significant contributions from scholars in Malaysia, India, and other countries. Key journals, such as Sustainability and the Journal of Cleaner Production…