Jayesh D Patel
Biographic Data
| ID | 8198076 |
|---|---|
| NAME | Jayesh D Patel |
| GIVEN NAMES | Jayesh D |
| FAMILY NAME | Patel |
| SIGNATURE | PATEL J D |
| AFFILIATIONS | Ganpat University |
| ORCID | 0000-0002-0020-7410 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots
Culture has been considered the primary motivator affecting consumers’ decisions for years. Despite the importance of consumer culture, the systematic review of literature studying consumer culture is less and remains highly fragmented. This study uses a topic modelling approach to explore the role of culture in marketing literature to propose a way forward for future researchers interested in this domain. The study helps to synthesise cultural i…
Does my school teach me entrepreneurship? School entrepreneurship curriculum and students’ entrepreneurial intention: A serial mediation-moderation analysis
Purpose In order to achieve a sustained level of entrepreneurship in India, it is very important that the spirit and culture of entrepreneurship are ingrained in students, right at the “school” level. Specifically, in this study we examine how student entrepreneurial behavior is influenced by entrepreneurial activities at school. Design/methodology/approach We chose schools in India to recruit the students’ samples; 520 higher secondary school st…
Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing
Predicting green product consumption using theory of planned behavior and reasoned action
No prominent works on this page.
Predicting green product consumption using theory of planned behavior and reasoned action
Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing
Does my school teach me entrepreneurship? School entrepreneurship curriculum and students’ entrepreneurial intention: A serial mediation-moderation analysis
Purpose In order to achieve a sustained level of entrepreneurship in India, it is very important that the spirit and culture of entrepreneurship are ingrained in students, right at the “school” level. Specifically, in this study we examine how student entrepreneurial behavior is influenced by entrepreneurial activities at school. Design/methodology/approach We chose schools in India to recruit the students’ samples; 520 higher secondary school st…
Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots
Culture has been considered the primary motivator affecting consumers’ decisions for years. Despite the importance of consumer culture, the systematic review of literature studying consumer culture is less and remains highly fragmented. This study uses a topic modelling approach to explore the role of culture in marketing literature to propose a way forward for future researchers interested in this domain. The study helps to synthesise cultural i…
Business (3 works) · Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · Computer Science (2 works) · Confirmatory factor analysis (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Environmental Education and Sustainability (2 works) · Environmental Sustainability in Business (2 works) · Marketing (2 works)