Yaojie Wang
Biographic Data
| ID | 8210243 |
|---|---|
| NAME | Yaojie Wang |
| GIVEN NAMES | Yaojie |
| FAMILY NAME | Wang |
| SIGNATURE | WANG Y |
| AFFILIATIONS | Zhejiang University |
| ORCID | 0009-0003-7481-6336 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Age differences in psychological ownership and their impact on consumer behavior
This article investigates a specific situation in which individuals retain psychological ownership of certain possessions even when they no longer physically own them. This lingering psychological ownership is influenced by age and subsequently affects the repurchase behavior of individuals across different age groups toward the same brand. The illusion of control serves as the underlying mechanism for this effect. We investigate age differences …
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Age differences in psychological ownership and their impact on consumer behavior
This article investigates a specific situation in which individuals retain psychological ownership of certain possessions even when they no longer physically own them. This lingering psychological ownership is influenced by age and subsequently affects the repurchase behavior of individuals across different age groups toward the same brand. The illusion of control serves as the underlying mechanism for this effect. We investigate age differences …
Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Psychology (1 work) · Sharing Economy and Platforms (1 work) · Social Psychology (1 work) · Social Psychology (1 work)