Ryosuke Takeuchi
Biographic Data
| ID | 8211691 |
|---|---|
| NAME | Ryosuke Takeuchi |
| GIVEN NAMES | Ryosuke |
| FAMILY NAME | Takeuchi |
| SIGNATURE | TAKEUCHI R |
| AFFILIATIONS | Meiji University |
| ORCID | 0000-0002-0201-8744 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Three Roles of Antecedents of Ad Avoidance in Digital Media
Digital ad avoidance is regarded as a significant threat to the interactive marketing industry. Limited knowledge of how each antecedent uniquely contributes to digital ad avoidance is detrimental not only to a deeper academic understanding but also to marketers controlling these factors. The purpose of this conceptual paper is to theorize how different antecedents play different roles in generating digital ad avoidance, based on constructive cho…
How do consumers with different need for cognition appreciate visual metaphor advertisements? Multifaceted aspects of human-made and AI-generated images
This research aims to examine how consumers with low versus high need for cognition (NFC) appreciate visual metaphor ads varying in the multifaceted aspects (complexity, conceptual similarity, verbal anchoring, and explicitness) and creator types (human vs. artificial intelligence [AI]). Two studies test hypotheses deduced from the modified theory of constructive choice. In Study 1, which uses human-made images as the baseline, low-NFC consumers …
No prominent works on this page.
How do consumers with different need for cognition appreciate visual metaphor advertisements? Multifaceted aspects of human-made and AI-generated images
This research aims to examine how consumers with low versus high need for cognition (NFC) appreciate visual metaphor ads varying in the multifaceted aspects (complexity, conceptual similarity, verbal anchoring, and explicitness) and creator types (human vs. artificial intelligence [AI]). Two studies test hypotheses deduced from the modified theory of constructive choice. In Study 1, which uses human-made images as the baseline, low-NFC consumers …
Three Roles of Antecedents of Ad Avoidance in Digital Media
Digital ad avoidance is regarded as a significant threat to the interactive marketing industry. Limited knowledge of how each antecedent uniquely contributes to digital ad avoidance is detrimental not only to a deeper academic understanding but also to marketers controlling these factors. The purpose of this conceptual paper is to theorize how different antecedents play different roles in generating digital ad avoidance, based on constructive cho…
Consumer Behavior in Brand Consumption and Identification (2 works) · Media Influence and Health (2 works) · Cognition (1 work) · Cognitive systems (1 work) · Constructive (1 work) · Consumer choice (1 work) · Impact of Technology on Adolescents (1 work) · Language, Metaphor, and Cognition (1 work) · Mental image (1 work) · Metaphor (1 work)