Pongsakorn Limna
Biographic Data
| ID | 8233584 |
|---|---|
| NAME | Pongsakorn Limna |
| GIVEN NAMES | Pongsakorn |
| FAMILY NAME | Limna |
| SIGNATURE | LIMNA P |
| AFFILIATIONS | Rangsit University |
| ORCID | 0000-0002-7448-5261 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Drama marketing in digital commerce
Background In Thailand's dynamic digital commerce landscape, marketing communication has evolved from rational persuasion to emotional storytelling. Strategic drama marketing—characterized by emotional conflict, moral depth, and resolution—has emerged as a powerful approach to foster authenticity and engagement. This study explores how drama-based storytelling influences Thai consumers' emotional perceptions in digital marketing contexts. Methods…
The Impact of Big Data on Online Purchase Behavior
This research investigates how big data influences online purchasing behavior and identifies the key factors shaping consumer decisions in Thailand. Utilizing a quantitative approach, data were initially gathered from 760 Thai participants through convenience sampling. After a data cleaning process, the final analysis focused on 661 individuals who had experience with online shopping. The study employed statistical tools such as percentages, mean…
Muketing
Background The intersection of traditional spiritual beliefs and digital commerce is reshaping consumer behavior in Thailand. Muketing—a blend of Mutelu spirituality and modern marketing—has emerged as a distinct cultural-marketing phenomenon within the country’s expanding faith economy. This study explores the emerging phenomenon of Muketing within Thailand’s e-commerce sector. Methods This study employed a qualitative research design using in-d…
People Skills in the 21st Century
Smart cities are hubs of innovation and rapid development, where technology plays a significant role in shaping the urban environment. In such settings, the ability to adapt and think flexibly is crucial for individuals to thrive. The study’s goal is to understand which factors influence how well individuals are equipped with 21st‐century skills and how they apply them in the dynamic context of modern urban living. Employing a quantitative resear…
Public perceptions towards ChatGPT as the Robo-Assistant
The widespread adoption of digital technologies in various economic activities paves the way for the establishment of a unified digital space. ChatGPT, an artificial intelligence language model, can generate increasingly realistic text, with no information on the accuracy and integrity of using these models in scientific writing. This study aims to investigate factors influencing public perceptions toward the acceptance of ChatGPT as the Robo-Ass…
No prominent works on this page.
Public perceptions towards ChatGPT as the Robo-Assistant
The widespread adoption of digital technologies in various economic activities paves the way for the establishment of a unified digital space. ChatGPT, an artificial intelligence language model, can generate increasingly realistic text, with no information on the accuracy and integrity of using these models in scientific writing. This study aims to investigate factors influencing public perceptions toward the acceptance of ChatGPT as the Robo-Ass…
People Skills in the 21st Century
Smart cities are hubs of innovation and rapid development, where technology plays a significant role in shaping the urban environment. In such settings, the ability to adapt and think flexibly is crucial for individuals to thrive. The study’s goal is to understand which factors influence how well individuals are equipped with 21st‐century skills and how they apply them in the dynamic context of modern urban living. Employing a quantitative resear…
The Impact of Big Data on Online Purchase Behavior
This research investigates how big data influences online purchasing behavior and identifies the key factors shaping consumer decisions in Thailand. Utilizing a quantitative approach, data were initially gathered from 760 Thai participants through convenience sampling. After a data cleaning process, the final analysis focused on 661 individuals who had experience with online shopping. The study employed statistical tools such as percentages, mean…
Muketing
Background The intersection of traditional spiritual beliefs and digital commerce is reshaping consumer behavior in Thailand. Muketing—a blend of Mutelu spirituality and modern marketing—has emerged as a distinct cultural-marketing phenomenon within the country’s expanding faith economy. This study explores the emerging phenomenon of Muketing within Thailand’s e-commerce sector. Methods This study employed a qualitative research design using in-d…
Drama marketing in digital commerce
Background In Thailand's dynamic digital commerce landscape, marketing communication has evolved from rational persuasion to emotional storytelling. Strategic drama marketing—characterized by emotional conflict, moral depth, and resolution—has emerged as a powerful approach to foster authenticity and engagement. This study explores how drama-based storytelling influences Thai consumers' emotional perceptions in digital marketing contexts. Methods…
Computer Science (3 works) · Economics (2 works) · Economy (2 works) · Perception (2 works) · Qualitative research (2 works) · Sociology (2 works) · World Wide Web (2 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Applied Psychology (1 work)