Zeynep Alkan
Biographic Data
| ID | 8233762 |
|---|---|
| NAME | Zeynep Alkan |
| GIVEN NAMES | Zeynep |
| FAMILY NAME | Alkan |
| SIGNATURE | ALKAN Z |
| AFFILIATIONS | Near East University |
| ORCID | 0000-0001-9020-1014 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Influencers in Luxury Brand Communication
This study examines persuasive messages and source credibility in luxury brand influencers’ content within their brand collaborations. It also explores how influencers establish parasocial engagement with followers through their posts. Conducted as an online survey between February and July 2023, the study targeted 400 individuals in Northern Cyprus who follow influencers. Findings indicate that increased parasocial engagement enhances the percei…
Trust in social media influencers and purchase intention
Influencers have entered our lives as a new communication tool with the developments in social media. The aim of the study is to reveal the relationship between the trust in the influence and the purchase intention in the influencer communication process. An online questionnaire was applied between 21-28 May 2020 to the students who were studying at the Near East University in the spring term of 2019-2020 and followed an influencer. It was found …
No prominent works on this page.
Trust in social media influencers and purchase intention
Influencers have entered our lives as a new communication tool with the developments in social media. The aim of the study is to reveal the relationship between the trust in the influence and the purchase intention in the influencer communication process. An online questionnaire was applied between 21-28 May 2020 to the students who were studying at the Near East University in the spring term of 2019-2020 and followed an influencer. It was found …
Influencers in Luxury Brand Communication
This study examines persuasive messages and source credibility in luxury brand influencers’ content within their brand collaborations. It also explores how influencers establish parasocial engagement with followers through their posts. Conducted as an online survey between February and July 2023, the study targeted 400 individuals in Northern Cyprus who follow influencers. Findings indicate that increased parasocial engagement enhances the percei…
Digital Marketing and Social Media (2 works) · Influencer marketing (2 works) · Social media (2 works) · Advertising (1 work) · Brand Engagement (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Credibility (1 work) · Digital Communication and Language (1 work) · Marketing (1 work)