Shilpi Jha
Biographic Data
| ID | 8233916 |
|---|---|
| NAME | Shilpi Jha |
| GIVEN NAMES | Shilpi |
| FAMILY NAME | Jha |
| SIGNATURE | JHA S |
| AFFILIATIONS | Manav Rachna International Institute of Research and Studies |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Ai-Powered Analysis of Brand-Consumer Engagement in the Digital Era
Brand-consumer interaction has changed into a dynamic and data-driven process in the fast-changing digital era. This is especially true for Indian millennials, who are tech-savvy and use social media a lot. Their brand loyalty habits are also changing. This research investigates how Artificial Intelligence (AI) can help us understand and predict how brand-consumer interaction trends will change in this group. The study uses a mixed-method researc…
Innovations in Placing Advertisements on Television
An accepted fact worldwide is that, advertisements are the most important source of income for any media product. However, in case of News channels in India, they are the only traditional source of income because the other source, „subscription‟ is more of an expense head than a reliable stream of income. This is because, while, a majority of news channels in India are not paid for, all of them have to spend a lot of money for carriage of their s…
No prominent works on this page.
Innovations in Placing Advertisements on Television
An accepted fact worldwide is that, advertisements are the most important source of income for any media product. However, in case of News channels in India, they are the only traditional source of income because the other source, „subscription‟ is more of an expense head than a reliable stream of income. This is because, while, a majority of news channels in India are not paid for, all of them have to spend a lot of money for carriage of their s…
Ai-Powered Analysis of Brand-Consumer Engagement in the Digital Era
Brand-consumer interaction has changed into a dynamic and data-driven process in the fast-changing digital era. This is especially true for Indian millennials, who are tech-savvy and use social media a lot. Their brand loyalty habits are also changing. This research investigates how Artificial Intelligence (AI) can help us understand and predict how brand-consumer interaction trends will change in this group. The study uses a mixed-method researc…
Advertising (1 work) · AI in Service Interactions (1 work) · Asian Culture and Media Studies (1 work) · Big data (1 work) · Business (1 work) · Computer Science (1 work) · Consumer behaviour (1 work) · Customer engagement (1 work) · Digital Marketing and Social Media (1 work) · Digital media (1 work)