Roxanne Lefkoff-Hagius
Biographic Data
| ID | 823522 |
|---|---|
| NAME | Roxanne Lefkoff-Hagius |
| GIVEN NAMES | Roxanne |
| FAMILY NAME | Lefkoff-Hagius |
| SIGNATURE | LEFKOFF-HAGIUS R |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1993 |
| LATEST PUBLICATION YEAR | 1993 |
| H-INDEX | 1 |
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
This article investigates the assumption that similar products are similarly liked. An examination of previous research reveals a subtle discrepancy—what is important to consumers when judging the similarity of products does not necessarily match what is important to them when evaluating products for purchase. In an empirical study, we examine this discrepancy and focus on the role of different kinds of attributes. We find that beneficial attribu…
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
This article investigates the assumption that similar products are similarly liked. An examination of previous research reveals a subtle discrepancy—what is important to consumers when judging the similarity of products does not necessarily match what is important to them when evaluating products for purchase. In an empirical study, we examine this discrepancy and focus on the role of different kinds of attributes. We find that beneficial attribu…
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
This article investigates the assumption that similar products are similarly liked. An examination of previous research reveals a subtle discrepancy—what is important to consumers when judging the similarity of products does not necessarily match what is important to them when evaluating products for purchase. In an empirical study, we examine this discrepancy and focus on the role of different kinds of attributes. We find that beneficial attribu…
Artificial Intelligence (1 work) · Artificial Intelligence (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Decision-Making and Behavioral Economics (1 work) · Image (mathematics) (1 work) · Mathematics (1 work) · Preference (1 work)