Charlotte H Mason
Biographic Data
| ID | 823523 |
|---|---|
| NAME | Charlotte H Mason |
| GIVEN NAMES | Charlotte H |
| FAMILY NAME | Mason |
| SIGNATURE | MASON C H |
| AFFILIATIONS | Dean for Academic Affairs, Graduate School of Business Administration, University of North Carolina, Chapel Hill. |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 1999 |
| H-INDEX | 2 |
Responses to Information Incongruency in Advertising
Two studies examining the effects of expectancy, relevancy, and humor on attitude formation are presented. Following previous research, expectancy refers to the degree to which an item or a piece of information falls into some predetermined pattern or structure evoked by an ad. Relevancy refers to the degree to which an item or a piece of information contributes to the identification of the primary message communicated by the ad. Across two studi…
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
This article investigates the assumption that similar products are similarly liked. An examination of previous research reveals a subtle discrepancy—what is important to consumers when judging the similarity of products does not necessarily match what is important to them when evaluating products for purchase. In an empirical study, we examine this discrepancy and focus on the role of different kinds of attributes. We find that beneficial attribu…
Collinearity, Power, and Interpretation of Multiple Regression Analysis
Multiple regression analysis is one of the most widely used statistical procedures for both scholarly and applied marketing research. Yet, correlated predictor variables—and potential collinearity effects—are a common concern in interpretation of regression estimates. Though the literature on ways of coping with collinearity is extensive, relatively little effort has been made to clarify the conditions under which collinearity affects estimates d…
Responses to Information Incongruency in Advertising
Two studies examining the effects of expectancy, relevancy, and humor on attitude formation are presented. Following previous research, expectancy refers to the degree to which an item or a piece of information falls into some predetermined pattern or structure evoked by an ad. Relevancy refers to the degree to which an item or a piece of information contributes to the identification of the primary message communicated by the ad. Across two studi…
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
This article investigates the assumption that similar products are similarly liked. An examination of previous research reveals a subtle discrepancy—what is important to consumers when judging the similarity of products does not necessarily match what is important to them when evaluating products for purchase. In an empirical study, we examine this discrepancy and focus on the role of different kinds of attributes. We find that beneficial attribu…
Collinearity, Power, and Interpretation of Multiple Regression Analysis
Multiple regression analysis is one of the most widely used statistical procedures for both scholarly and applied marketing research. Yet, correlated predictor variables—and potential collinearity effects—are a common concern in interpretation of regression estimates. Though the literature on ways of coping with collinearity is extensive, relatively little effort has been made to clarify the conditions under which collinearity affects estimates d…
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
This article investigates the assumption that similar products are similarly liked. An examination of previous research reveals a subtle discrepancy—what is important to consumers when judging the similarity of products does not necessarily match what is important to them when evaluating products for purchase. In an empirical study, we examine this discrepancy and focus on the role of different kinds of attributes. We find that beneficial attribu…
Responses to Information Incongruency in Advertising
Two studies examining the effects of expectancy, relevancy, and humor on attitude formation are presented. Following previous research, expectancy refers to the degree to which an item or a piece of information falls into some predetermined pattern or structure evoked by an ad. Relevancy refers to the degree to which an item or a piece of information contributes to the identification of the primary message communicated by the ad. Across two studi…
Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Mathematics (2 works) · Social Psychology (2 works) · Statistics (2 works) · Advanced Statistical Methods and Models (1 work) · Advertising (1 work) · Artificial Intelligence (1 work) · Artificial Intelligence (1 work) · Cognitive psychology (1 work)