Baiyu Zhou
Biographic Data
| ID | 8235718 |
|---|---|
| NAME | Baiyu Zhou |
| GIVEN NAMES | Baiyu |
| FAMILY NAME | Zhou |
| SIGNATURE | ZHOU B |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0009-0007-8667-7547 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Trust to Action
As environmentally friendly products become increasingly visible worldwide, consumer adoption in developing markets remains uneven, particularly on social media. This study examines the psychological and informational factors that influence Chinese social media users’ intentions to purchase green products. Building on the Theory of Planned Behavior (TPB), a research model incorporating influencer credibility and perceived green risk was empirical…
Effectiveness Evaluation of Integrating Chinese Classical Music Narrative Into the Flipped Classroom
In the context of educational digital transformation, effectively integrating the narrative value of Chinese classical music into teaching models is critical for cultural preservation. This study developed and evaluated a flipped classroom model integrated with Chinese classical music narratives. A quasi-experiment was conducted in a university music course, with an experimental group (n=52) receiving narrative-integrated flipped instruction and …
Virtual influencer attributes and purchase intention
Virtual influencers have become an increasingly salient phenomenon in digital environments, yet understanding of how their attributes shape consumer purchase intention remains conceptually fragmented. Addressing this gap, this study systematically synthesizes quantitative empirical research to clarify key attribute dimensions, theoretical foundations, and methodological patterns. Following PRISMA guidelines, peer-reviewed journal articles were id…
Building destination brands through trust
In the increasingly competitive digital communication landscape, destination brands face growing pressure to cultivate trust and brand equity through credible, value-driven messaging. However, the psychological mechanisms through which digital integrated marketing communication (IMC) strategies influence consumer trust, brand perception, and behavioral intentions remain underexplored. Grounded in commitment–trust theory, this study empirically ex…
Bibliometric analysis of Integrated Marketing Communications (2015–2024)
Integrated Marketing Communication (IMC) research has expanded rapidly, but its intellectual structure remains fragmented, limiting theoretical consolidation and practical advancements, especially in this digital era. This study conducts a bibliometric analysis of IMC literature from 2015 to 2024 using Scopus data, employing co-occurrence analysis, citation mapping, and network visualization. The findings reveal dominant research themes, includin…
No prominent works on this page.
Bibliometric analysis of Integrated Marketing Communications (2015–2024)
Integrated Marketing Communication (IMC) research has expanded rapidly, but its intellectual structure remains fragmented, limiting theoretical consolidation and practical advancements, especially in this digital era. This study conducts a bibliometric analysis of IMC literature from 2015 to 2024 using Scopus data, employing co-occurrence analysis, citation mapping, and network visualization. The findings reveal dominant research themes, includin…
From Trust to Action
As environmentally friendly products become increasingly visible worldwide, consumer adoption in developing markets remains uneven, particularly on social media. This study examines the psychological and informational factors that influence Chinese social media users’ intentions to purchase green products. Building on the Theory of Planned Behavior (TPB), a research model incorporating influencer credibility and perceived green risk was empirical…
Effectiveness Evaluation of Integrating Chinese Classical Music Narrative Into the Flipped Classroom
In the context of educational digital transformation, effectively integrating the narrative value of Chinese classical music into teaching models is critical for cultural preservation. This study developed and evaluated a flipped classroom model integrated with Chinese classical music narratives. A quasi-experiment was conducted in a university music course, with an experimental group (n=52) receiving narrative-integrated flipped instruction and …
Virtual influencer attributes and purchase intention
Virtual influencers have become an increasingly salient phenomenon in digital environments, yet understanding of how their attributes shape consumer purchase intention remains conceptually fragmented. Addressing this gap, this study systematically synthesizes quantitative empirical research to clarify key attribute dimensions, theoretical foundations, and methodological patterns. Following PRISMA guidelines, peer-reviewed journal articles were id…
Building destination brands through trust
In the increasingly competitive digital communication landscape, destination brands face growing pressure to cultivate trust and brand equity through credible, value-driven messaging. However, the psychological mechanisms through which digital integrated marketing communication (IMC) strategies influence consumer trust, brand perception, and behavioral intentions remain underexplored. Grounded in commitment–trust theory, this study empirically ex…
Digital Marketing and Social Media (4 works) · Influencer marketing (2 works) · Integrated marketing communications (2 works) · Interactivity (2 works) · Marketing and Advertising Strategies (2 works) · Social media (2 works) · Attractiveness (1 work) · Bibliometrics (1 work) · Brand awareness (1 work) · Brand equity (1 work)