I Ketut Sutapa
Biographic Data
| ID | 8242205 |
|---|---|
| NAME | I Ketut Sutapa |
| GIVEN NAMES | I Ketut |
| FAMILY NAME | Sutapa |
| SIGNATURE | SUTAPA I K |
| ORCID | 0000-0002-2489-6011 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali
The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qual…
No prominent works on this page.
The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali
The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qual…
Advertising (1 work) · Brand Image (1 work) · Business (1 work) · Community-based Tourism Development and Sustainability (1 work) · Competitor analysis (1 work) · Conceptual framework (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Marketing (1 work) · Marketing (1 work)