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William J Qualls

Biographic Data

ID825083
NAMEWilliam J Qualls
GIVEN NAMESWilliam J
FAMILY NAMEQualls
SIGNATUREQUALLS W J
AFFILIATIONSUniversity of Illinois Urbana-Champaign
ORCID0000-0002-2700-3127
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS9
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1987
LATEST PUBLICATION YEAR2024
H-INDEX2
  • Win, lose, or draw? Forecasting the outcome of a race toward a dominant formal standard with machine learning

    Open Access•Haiwen Dai, William J Qualls et al.•ARTICLE•Technological Forecasting and…•2024

  • How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self-Other Asymmetry Effect

    Open Access•Nan Cui, Lan Xu et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 12

    The article examines the effect of bicultural framing strategy on the evaluation of culturally mixed products (CMPs). Across two experiments, we demonstrate a self-other asymmetry effect in the CMP evaluation. Specifically, we examine the "foreign-culture home-culture" strategy in which the foreign culture "modifies" the home culture. This phenomenon leads to less favorable evaluation of CMPs relative to the "home-culture foreign-culture" strateg…

  • Household Decision Behavior

    William J Qualls•ARTICLE•Journal of Consumer Research•1987•Cited by: 7

    This study examines the impact of sex role orientation on the outcome of a family home purchase decision. A relatively strong relationship is found between sex role orientation (SRO) and the degree of household influence, preference agreement. mode of conflict resolution, and decision outcome. Finally, it is found that household decision behavior is better explained in the context of a theoretical network of systemic household relationships rathe…

  • Household Decision Behavior

    William J Qualls•ARTICLE•Journal of Consumer Research•1987•Cited by: 7

    This study examines the impact of sex role orientation on the outcome of a family home purchase decision. A relatively strong relationship is found between sex role orientation (SRO) and the degree of household influence, preference agreement. mode of conflict resolution, and decision outcome. Finally, it is found that household decision behavior is better explained in the context of a theoretical network of systemic household relationships rathe…

  • How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self-Other Asymmetry Effect

    Open Access•Nan Cui, Lan Xu et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 12

    The article examines the effect of bicultural framing strategy on the evaluation of culturally mixed products (CMPs). Across two experiments, we demonstrate a self-other asymmetry effect in the CMP evaluation. Specifically, we examine the "foreign-culture home-culture" strategy in which the foreign culture "modifies" the home culture. This phenomenon leads to less favorable evaluation of CMPs relative to the "home-culture foreign-culture" strateg…

  • Household Decision Behavior

    William J Qualls•ARTICLE•Journal of Consumer Research•1987•Cited by: 7

    This study examines the impact of sex role orientation on the outcome of a family home purchase decision. A relatively strong relationship is found between sex role orientation (SRO) and the degree of household influence, preference agreement. mode of conflict resolution, and decision outcome. Finally, it is found that household decision behavior is better explained in the context of a theoretical network of systemic household relationships rathe…

  • How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self-Other Asymmetry Effect

    Open Access•Nan Cui, Lan Xu et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 12

    The article examines the effect of bicultural framing strategy on the evaluation of culturally mixed products (CMPs). Across two experiments, we demonstrate a self-other asymmetry effect in the CMP evaluation. Specifically, we examine the "foreign-culture home-culture" strategy in which the foreign culture "modifies" the home culture. This phenomenon leads to less favorable evaluation of CMPs relative to the "home-culture foreign-culture" strateg…

  • Win, lose, or draw? Forecasting the outcome of a race toward a dominant formal standard with machine learning

    Open Access•Haiwen Dai, William J Qualls et al.•ARTICLE•Technological Forecasting and…•2024

Psychology (3 works) · Computer Science (2 works) · Economics (2 works) · Outcome (game theory) (2 works) · Social Psychology (2 works) · Artificial Intelligence (1 work) · Artificial Intelligence (1 work) · Bivariate analysis (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology) (1 work)

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