Xiaolei Yu
Biographic Data
| ID | 8274413 |
|---|---|
| NAME | Xiaolei Yu |
| GIVEN NAMES | Xiaolei |
| FAMILY NAME | Yu |
| SIGNATURE | YU X |
| AFFILIATIONS | Business School of Henan University, Henan University, Kaifeng City, China |
| ORCID | 0000-0002-3710-7536 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
The influence of flow experience in the augmented reality context on psychological ownership
Augmented Reality (AR) technology shows great potential for marketers and simultaneously puts forward a challenge for established marketing practice. This paper explores the driving factors of flow experience in the AR shopping environment, and how this relationship affects consumers’ psychological ownership. The research also examines the moderating role of brand attachment in the relationship between flow experience and its antecedents. A Liker…
Land Surface Temperature Retrieval from Landsat 8 Tirs—Comparison between Radiative Transfer Equation-Based Method, Split Window Algorithm and Single Channel Method
Accurate inversion of land surface geo/biophysical variables from remote sensing data for earth observation applications is an essential and challenging topic for the global change research. Land surface temperature (LST) is one of the key parameters in the physics of earth surface processes from local to global scales. The importance of LST is being increasingly recognized and there is a strong interest in developing methodologies to measure LST…
No prominent works on this page.
Land Surface Temperature Retrieval from Landsat 8 Tirs—Comparison between Radiative Transfer Equation-Based Method, Split Window Algorithm and Single Channel Method
Accurate inversion of land surface geo/biophysical variables from remote sensing data for earth observation applications is an essential and challenging topic for the global change research. Land surface temperature (LST) is one of the key parameters in the physics of earth surface processes from local to global scales. The importance of LST is being increasingly recognized and there is a strong interest in developing methodologies to measure LST…
The influence of flow experience in the augmented reality context on psychological ownership
Augmented Reality (AR) technology shows great potential for marketers and simultaneously puts forward a challenge for established marketing practice. This paper explores the driving factors of flow experience in the AR shopping environment, and how this relationship affects consumers’ psychological ownership. The research also examines the moderating role of brand attachment in the relationship between flow experience and its antecedents. A Liker…
Computer Science (2 works) · Advertising (1 work) · Aesthetics (1 work) · Algorithm (1 work) · Art (1 work) · Atmospheric radiative transfer codes (1 work) · Augmented reality (1 work) · Building Energy and Comfort Optimization (1 work) · Business (1 work) · Diverse Topics in Contemporary Research (1 work)