Rebecca Christidis
Biographic Data
| ID | 8304725 |
|---|---|
| NAME | Rebecca Christidis |
| GIVEN NAMES | Rebecca |
| FAMILY NAME | Christidis |
| SIGNATURE | CHRISTIDIS R |
| AFFILIATIONS | Deakin University |
| ORCID | 0000-0002-6717-7009 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Turning users into ‘unofficial brand ambassadors’: Marketing of unhealthy food and non-alcoholic beverages on TikTok
INTRODUCTION: TikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated content created in response. METHODS: We assessed the (1) content of all videos posted on the accounts of 16 top food and non-alcoholic beverage bran…
Systems thinking for Aboriginal Health: Understanding the value and acceptability of group model building approaches
Systems thinking is increasingly applied to understand and address systemic drivers of complex health problems. In Australia, group model building, a participatory method from systems science, has been applied in various locations to engage communities in systems-based health promotion projects. To date there is limited evidence regarding GMB use with Australian Aboriginal communities. This study aimed to determine the value and acceptability of …
No prominent works on this page.
Systems thinking for Aboriginal Health: Understanding the value and acceptability of group model building approaches
Systems thinking is increasingly applied to understand and address systemic drivers of complex health problems. In Australia, group model building, a participatory method from systems science, has been applied in various locations to engage communities in systems-based health promotion projects. To date there is limited evidence regarding GMB use with Australian Aboriginal communities. This study aimed to determine the value and acceptability of …
Turning users into ‘unofficial brand ambassadors’: Marketing of unhealthy food and non-alcoholic beverages on TikTok
INTRODUCTION: TikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated content created in response. METHODS: We assessed the (1) content of all videos posted on the accounts of 16 top food and non-alcoholic beverage bran…
Computer Science (2 works) · Advertising (1 works) · Business (1 works) · Chemistry (1 works) · Citizen journalism (1 works) · Community Health and Development (1 works) · Consumer Attitudes and Food Labeling (1 works) · Digital Marketing and Social Media (1 works) · Ecology (1 works) · Health Policy Implementation Science (1 works)