Susan Spiggle
Biographic Data
| ID | 831007 |
|---|---|
| NAME | Susan Spiggle |
| GIVEN NAMES | Susan |
| FAMILY NAME | Spiggle |
| SIGNATURE | SPIGGLE S |
| AFFILIATIONS | University of Connecticut |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 366 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 2 |
Analysis and Interpretation of Qualitative Data in Consumer Research
Journal Article Analysis and Interpretation of Qualitative Data in Consumer Research Get access Susan Spiggle Susan Spiggle Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 3, December 1994, Pages 491-503, https://doi.org/10.1086/209413 Published: 01 December 1994 Article history Received: 01 January 1993 Revision received: 01 January 1994 Published: 01 December 1994
Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix
This research seeks to document the social distribution of materialism as a value in American society by content-analyzing character and commercial symbols in Sun-day comic strips and underground comix books. Unexpectedly. underground comix showed more concern with and more positive portrayal of materialism and more endorsement of wealth and material comfort as goals. The findings indicate the pervasiveness of a consumer culture in the mid-twenti…
Analysis and Interpretation of Qualitative Data in Consumer Research
Journal Article Analysis and Interpretation of Qualitative Data in Consumer Research Get access Susan Spiggle Susan Spiggle Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 3, December 1994, Pages 491-503, https://doi.org/10.1086/209413 Published: 01 December 1994 Article history Received: 01 January 1993 Revision received: 01 January 1994 Published: 01 December 1994
Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix
This research seeks to document the social distribution of materialism as a value in American society by content-analyzing character and commercial symbols in Sun-day comic strips and underground comix books. Unexpectedly. underground comix showed more concern with and more positive portrayal of materialism and more endorsement of wealth and material comfort as goals. The findings indicate the pervasiveness of a consumer culture in the mid-twenti…
Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix
This research seeks to document the social distribution of materialism as a value in American society by content-analyzing character and commercial symbols in Sun-day comic strips and underground comix books. Unexpectedly. underground comix showed more concern with and more positive portrayal of materialism and more endorsement of wealth and material comfort as goals. The findings indicate the pervasiveness of a consumer culture in the mid-twenti…
Analysis and Interpretation of Qualitative Data in Consumer Research
Journal Article Analysis and Interpretation of Qualitative Data in Consumer Research Get access Susan Spiggle Susan Spiggle Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 3, December 1994, Pages 491-503, https://doi.org/10.1086/209413 Published: 01 December 1994 Article history Received: 01 January 1993 Revision received: 01 January 1994 Published: 01 December 1994
Consumer Behavior in Brand Consumption and Identification (2 works) · Advertising (1 works) · Aesthetics (1 works) · Art (1 works) · Boom (1 works) · Business (1 works) · Comic strip (1 works) · Comics (1 works) · Computer Science (1 works) · Consumer research (1 works)