Paul L Sauer
Biographic Data
| ID | 832376 |
|---|---|
| NAME | Paul L Sauer |
| GIVEN NAMES | Paul L |
| FAMILY NAME | Sauer |
| SIGNATURE | SAUER P L |
| AFFILIATIONS | Canisius College |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 9 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1988 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
This study evaluates the effectiveness of augmented reality (AR) as an e-commerce tool using two products — sunglasses and watches. Study 1 explores the effectiveness of AR by comparing it to a conventional website. The results show that AR provides effective communication benefits by generating greater novelty, immersion, enjoyment, and usefulness, resulting in positive attitudes toward medium and purchase intention, compared to the web-based pr…
Composite Reliability in Structural Equations Modeling
Two composite reliability measures, coefficient alpha and coefficient omega with unit weights (otherwise known as construct reliability), are commonly used in structural equations modeling. However, a third measure, omega with unequal weights, is more theoretically appropriate. The potential for bias in reliability estimation and for errors in item selection when alpha or unit-weighted omega are used are explored under a variety of simulated cond…
Increasing Contributions in Solicitation Campaigns
Charitable contribution requests including legitimization of paltry contributions or a large anchorpoint are examined. Results show that a large anchorpoint increases average contributions, legitimization of paltry contributions enhances compliance rates, and the combined use of a large anchorpoint and legitimization of paltry contributions does not significantly alter compliance or contribution sizes
Increasing Contributions in Solicitation Campaigns
Charitable contribution requests including legitimization of paltry contributions or a large anchorpoint are examined. Results show that a large anchorpoint increases average contributions, legitimization of paltry contributions enhances compliance rates, and the combined use of a large anchorpoint and legitimization of paltry contributions does not significantly alter compliance or contribution sizes
Increasing Contributions in Solicitation Campaigns
Charitable contribution requests including legitimization of paltry contributions or a large anchorpoint are examined. Results show that a large anchorpoint increases average contributions, legitimization of paltry contributions enhances compliance rates, and the combined use of a large anchorpoint and legitimization of paltry contributions does not significantly alter compliance or contribution sizes
Composite Reliability in Structural Equations Modeling
Two composite reliability measures, coefficient alpha and coefficient omega with unit weights (otherwise known as construct reliability), are commonly used in structural equations modeling. However, a third measure, omega with unequal weights, is more theoretically appropriate. The potential for bias in reliability estimation and for errors in item selection when alpha or unit-weighted omega are used are explored under a variety of simulated cond…
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
This study evaluates the effectiveness of augmented reality (AR) as an e-commerce tool using two products — sunglasses and watches. Study 1 explores the effectiveness of AR by comparing it to a conventional website. The results show that AR provides effective communication benefits by generating greater novelty, immersion, enjoyment, and usefulness, resulting in positive attitudes toward medium and purchase intention, compared to the web-based pr…
Advertising (2 works) · Artificial Intelligence (2 works) · Business (2 works) · Computer Science (2 works) · Mathematics (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advanced Statistical Modeling Techniques (1 work) · Algorithm (1 work) · Applied Mathematics (1 work)