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Peter C Wilton

Biographic Data

ID832960
NAMEPeter C Wilton
GIVEN NAMESPeter C
FAMILY NAMEWilton
SIGNATUREWILTON P C
AFFILIATIONSMyer Pacific Corporation
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS5
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR1981
LATEST PUBLICATION YEAR1988
H-INDEX2
  • Models of Consumer Satisfaction Formation: An Extension

    David K Tse, Peter C Wilton•ARTICLE•Journal of Marketing Research•1988

    The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) ...

  • Models of Consumer Satisfaction Formation: An Extension

    Open Access•David K Tse, Peter C Wilton•ARTICLE•Journal of Marketing Research•1988

    The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) investigating how alternative conceptualizations of comparison standards and disconfirmation capture the satisfaction formation process, and (3) exploring possible multiple comparison processes in satisfaction formation. Results of a laboratory experime…

  • Combination of Economic Forecasts: An Odds-Matrix Approach

    Sunil Gupta, Сунил Гупта et al.•ARTICLE•Journal of Business and Economic…•1988

    In this article, we test a new method of combining economic forecasts, the odds-matrix approach, using Clemen and Winkler's (1986) data on gross-national-product forecasts. For these data, the results show that the odds-matrix method is more accurate than each of the other methods tested and can be expected to be especially useful when data are nonstationary or sparse

  • Task, Expectancy, and Information Assessment Effects in Information Utilization Processes

    Peter C Wilton, John G Myers•ARTICLE•Journal of Consumer Research•1986•Cited by: 3

    Researchers in marketing have begun to pay increasing attention to the problems of utilization of objective information in judgment tasks. In this article, we propose a simplified model of the formation of information utility expectations as a function of the judgment task and a parsimonious set of information attributes. We further propose a process of expectancy disconfirmation to explain the modification of utility judgments during utilization…

  • Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information

    Peter C Wilton, Edgar A Pessemier•ARTICLE•Journal of Consumer Research•1981•Cited by: 2

    Limited knowledge and purchase readiness seriously hamper attempts to predict the adoption of innovative products and the early sales of new, infrequently purchased products. Test results for electric vehicles indicate that the methods employed in this study can overcome these knowledge and readiness deficiencies

  • Task, Expectancy, and Information Assessment Effects in Information Utilization Processes

    Peter C Wilton, John G Myers•ARTICLE•Journal of Consumer Research•1986•Cited by: 3

    Researchers in marketing have begun to pay increasing attention to the problems of utilization of objective information in judgment tasks. In this article, we propose a simplified model of the formation of information utility expectations as a function of the judgment task and a parsimonious set of information attributes. We further propose a process of expectancy disconfirmation to explain the modification of utility judgments during utilization…

  • Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information

    Peter C Wilton, Edgar A Pessemier•ARTICLE•Journal of Consumer Research•1981•Cited by: 2

    Limited knowledge and purchase readiness seriously hamper attempts to predict the adoption of innovative products and the early sales of new, infrequently purchased products. Test results for electric vehicles indicate that the methods employed in this study can overcome these knowledge and readiness deficiencies

  • Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information

    Peter C Wilton, Edgar A Pessemier•ARTICLE•Journal of Consumer Research•1981•Cited by: 2

    Limited knowledge and purchase readiness seriously hamper attempts to predict the adoption of innovative products and the early sales of new, infrequently purchased products. Test results for electric vehicles indicate that the methods employed in this study can overcome these knowledge and readiness deficiencies

  • Task, Expectancy, and Information Assessment Effects in Information Utilization Processes

    Peter C Wilton, John G Myers•ARTICLE•Journal of Consumer Research•1986•Cited by: 3

    Researchers in marketing have begun to pay increasing attention to the problems of utilization of objective information in judgment tasks. In this article, we propose a simplified model of the formation of information utility expectations as a function of the judgment task and a parsimonious set of information attributes. We further propose a process of expectancy disconfirmation to explain the modification of utility judgments during utilization…

  • Models of Consumer Satisfaction Formation: An Extension

    David K Tse, Peter C Wilton•ARTICLE•Journal of Marketing Research•1988

    The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) ...

  • Models of Consumer Satisfaction Formation: An Extension

    Open Access•David K Tse, Peter C Wilton•ARTICLE•Journal of Marketing Research•1988

    The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) investigating how alternative conceptualizations of comparison standards and disconfirmation capture the satisfaction formation process, and (3) exploring possible multiple comparison processes in satisfaction formation. Results of a laboratory experime…

  • Combination of Economic Forecasts: An Odds-Matrix Approach

    Sunil Gupta, Сунил Гупта et al.•ARTICLE•Journal of Business and Economic…•1988

    In this article, we test a new method of combining economic forecasts, the odds-matrix approach, using Clemen and Winkler's (1986) data on gross-national-product forecasts. For these data, the results show that the odds-matrix method is more accurate than each of the other methods tested and can be expected to be especially useful when data are nonstationary or sparse

Computer Science (5 works) · Psychology (4 works) · Business (3 works) · Marketing (3 works) · Cognitive and psychological constructs research (2 works) · Consumer satisfaction (2 works) · Customer Service Quality and Loyalty (2 works) · Decision-Making and Behavioral Economics (2 works) · Economics (2 works) · Extension (predicate logic) (2 works)

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