Chung-Ho Lin
Biographic Data
| ID | 8333574 |
|---|---|
| NAME | Chung-Ho Lin |
| GIVEN NAMES | Chung-Ho |
| FAMILY NAME | Lin |
| SIGNATURE | LIN C |
| AFFILIATIONS | University of Missouri |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Understanding US consumers’ willingness to pay for black walnuts
Purpose This study investigates the determinants of consumers’ willingness to pay (WTP) for black walnuts in the US. Design/methodology/approach The study uses data from a 2023 survey of 916 US consumers and applies an ordered logit regression analysis to assess the determinants of WTP. Findings Income, consumption frequency and awareness of the health benefits of black walnuts significantly influence WTP. Moreover, 57% of individuals in our samp…
No prominent works on this page.
Understanding US consumers’ willingness to pay for black walnuts
Purpose This study investigates the determinants of consumers’ willingness to pay (WTP) for black walnuts in the US. Design/methodology/approach The study uses data from a 2023 survey of 916 US consumers and applies an ordered logit regression analysis to assess the determinants of WTP. Findings Income, consumption frequency and awareness of the health benefits of black walnuts significantly influence WTP. Moreover, 57% of individuals in our samp…
Advertising (1 works) · Agricultural economics (1 works) · Agriculture Sustainability and Environmental Impact (1 works) · Business (1 works) · Culinary Culture and Tourism (1 works) · Economics (1 works) · Marketing (1 works) · Marketing (1 works) · Microeconomics (1 works) · Organic Food and Agriculture (1 works)