Pradeep Kakkar
Biographic Data
| ID | 834189 |
|---|---|
| NAME | Pradeep Kakkar |
| GIVEN NAMES | Pradeep |
| FAMILY NAME | Kakkar |
| SIGNATURE | KAKKAR P |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 19 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1977 |
| LATEST PUBLICATION YEAR | 1977 |
| H-INDEX | 1 |
Effects of Information Presentation Format on Consumer Information Acquisition Strategies
This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing
Effects of Information Presentation Format on Consumer Information Acquisition Strategies
This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing
Effects of Information Presentation Format on Consumer Information Acquisition Strategies
This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing
Advertising (1 work) · Business (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer information (1 work) · Consumer Market Behavior and Pricing (1 work) · Economic and Environmental Valuation (1 work) · Information processing (1 work) · Presentation (obstetrics) (1 work) · Psychology (1 work)