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P S Raju

Biographic Data

ID834614
NAMEP S Raju
GIVEN NAMESP S
FAMILY NAMERaju
SIGNATURERAJU P S
AFFILIATIONSUniversity of Illinois Chicago
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS33
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1980
LATEST PUBLICATION YEAR1984
H-INDEX1
  • Exploratory brand switching

    Open Access•P S Raju•ARTICLE•Journal of Economic Psychology•1984•Cited by: 1•References: 14

  • Optimum Stimulation Level

    P S Raju•ARTICLE•Journal of Consumer Research•1980•Cited by: 32

    Journal Article Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior Get access P. S. Raju P. S. Raju Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 272–282, https://doi.org/10.1086/208815 Published: 01 December 1980 Article history Received: 01 May 1979 Revision received: 01 July 1980 Published: 01 …

  • Optimum Stimulation Level

    P S Raju•ARTICLE•Journal of Consumer Research•1980•Cited by: 32

    Journal Article Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior Get access P. S. Raju P. S. Raju Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 272–282, https://doi.org/10.1086/208815 Published: 01 December 1980 Article history Received: 01 May 1979 Revision received: 01 July 1980 Published: 01 …

  • Exploratory brand switching

    Open Access•P S Raju•ARTICLE•Journal of Economic Psychology•1984•Cited by: 1•References: 14

  • Optimum Stimulation Level

    P S Raju•ARTICLE•Journal of Consumer Research•1980•Cited by: 32

    Journal Article Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior Get access P. S. Raju P. S. Raju Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 272–282, https://doi.org/10.1086/208815 Published: 01 December 1980 Article history Received: 01 May 1979 Revision received: 01 July 1980 Published: 01 …

  • Exploratory brand switching

    Open Access•P S Raju•ARTICLE•Journal of Economic Psychology•1984•Cited by: 1•References: 14

Consumer Behavior in Brand Consumption and Identification (2 works) · Exploratory research (2 works) · Psychology (2 works) · Sociology (2 works) · Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Clinical Psychology (1 work) · Computer Science (1 work) · Consumer behaviour (1 work)

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