Gunjan Saxena
Biographic Data
| ID | 835356 |
|---|---|
| NAME | Gunjan Saxena |
| GIVEN NAMES | Gunjan |
| FAMILY NAME | Saxena |
| SIGNATURE | SAXENA G |
| AFFILIATIONS | University of Hull |
| ORCID | 0000-0001-8804-5163 |
| VERIFIED | Yes |
| TOTAL WORKS | 19 |
| TOTAL CITATIONS | 167 |
| AUTHOR COUNT | 19 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 7 |
A visual autoethnographic study on gendered livelihoods in tourism
This paper explores the gendered dynamics of informal tourism work through a visual autoethnographic lens, grounded in the authors’ embodied experiences in Thailand’s floating markets. Reflecting on the everyday rhythms of these spaces, it examines encounters with women entrepreneurs—referred to by visitors as “canoe women”—who navigate a landscape shaped by cultural exoticisation, tourism demands and gendered expectations. Blending visual and se…
A Quantitative Study on the Consumption of Organic Fruits and Vegetables in Vietnam
This study explores the key factors that shape Vietnamese consumers' intentions to purchase organic fruits and vegetables, with a particular focus on the role of consumer trust. Analysis of data collected from 330 randomly sampled individuals in Ho Chi Minh City reveals a distinct connection between unsafe food storage and handling practices and heightened consumer caution. As a result, this increased consumer caution has contributed to a rise in…
Identity Work and Entrepreneurial Marketing Among Women Entrepreneurs in Vietnam: A Postcolonial Feminist Perspective
This paper examines how entrepreneurial marketing shapes and is shaped by the identity work of women entrepreneurs in postcolonial Vietnam. Drawing on a postcolonial feminist framework and 23 in‐depth interviews conducted on Unicorn Island in the Mekong Delta, this study explores how women navigate gendered expectations, moral obligations and spiritual beliefs in the construction of entrepreneurial identities. The findings demonstrate that market…
Role of Sundarbans bagh bidhwa entrepreneurs in tourism
Conceptualising the role of marketing strategies of tourism providers in inducing risk‐taking behaviour
In this paper, we examine the role of marketing strategies of tourism providers in inducing risk‐taking behaviour deriving lessons from theoretical foundations of ‘fear appeal’ and ‘protection‐motivation’ and the stimulus–organism–response framework. We engage with their meaning‐generating identity narratives that play an indispensable role in sustaining and enhancing the market appeal of dark tourism experiences, places and products. Our finding…
Spiritual capital ( Adhyatmik Shompatti ) – a key driver of community well-being and sustainable tourism in Cox’s Bazar, Bangladesh
In this paper, we examine two dimensions of social interface as key contributors to spiritual capital in the coastal community of Cox’s Bazar in Bangladesh. These include an extended set of interactional networks or meaning-making processes that serve as the base for communal spirituality and a committed sense of personal spiritual calling. Our findings reveal how spiritual capital, which is made up of both organised religious practices and indiv…
Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal
Scarborough based study on bodies’ affective capacities
Archaeological tourism: A creative approach
Marketing Rural Tourism: Experience and Enterprise
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations
Imagined relational capital: An analytical tool in considering small tourism firms' sociality
Amorphous Family Nexus: An Analytical Tool in Considering Community/m-MGO Haritika's Ties in Bundelkhand, Central India
In this paper we apply the notion of the amorphous family nexus (AFN) to examine the underinvestigated implications of family-like ties existing between minor NGOs (m-NGOs) and communities in sustaining the momentum of developmental activities despite resource scarcity and weak institutional support. AFN embodies symbolic connectedness and meaningful associations that actors enjoy with each other within and independently of the family nexus. Focu…
Developing integrated rural tourism: Actor practices in the English/Welsh border
Integrated Rural Tourism in the English–Welsh Cross-border Region: An Analysis of Strategic, Administrative and Personal Challenges
Ilbery B. and Saxena G. Integrated rural tourism in the English-Welsh cross-border region: an analysis of strategic, administrative and personal challenges, Regional Studies. Cross-border tourism development is fraught with tensions, as is evident in the English-Welsh cross-border region. This paper examines strategic, administrative, and personal challenges in developing and promoting integrated approaches to rural tourism in the region. It is a…
Evaluating 'Best Practice' in Integrated Rural Tourism: Case Examples from the England-Wales Border Region
In this paper we explore and evaluate the concept of integrated rural tourism (IRT) by drawing upon a networks approach and the notion of best practice. By integrating the two an attempt is made to understand the processes that generate the sharing, exchange and transfer of knowledge and skills. The case examples of tourism-focused networks from the England-Wales border region highlight how the innovative practices of individual actors have shape…
Integrated rural tourism a border case study
Exploring Tourists and Gatekeepers' Attitudes Towards Integrated Rural Tourism in the England-Wales Border Region
This paper investigates the perceptions of tourists and gatekeepers (such as tour operators and destination marketing organizations) on integrated rural tourism (IRT), noting their role in consuming and marketing the more recently acknowledged qualities of rurality, such as food processing, creativity and the arts, heritage and outdoor recreation. The focus is on the potential for IRT development in the England–Wales border region, an atypical to…
Conceptualizing Integrated Rural Tourism
Rural spaces are no longer associated purely with agricultural commodity production but are seen as locations for the stimulation of new socio-economic activity, often incorporating tourism, leisure, speciality food production and consumption and e-commerce. Within the context of debates about integrated and territorial approaches to rural development in Europe's 'lagging regions', this paper introduces the notion of 'integrated rural tourism' (I…
Relationships, networks and the learning regions: Case evidence from the Peak District National Park
Conceptualizing Integrated Rural Tourism
Rural spaces are no longer associated purely with agricultural commodity production but are seen as locations for the stimulation of new socio-economic activity, often incorporating tourism, leisure, speciality food production and consumption and e-commerce. Within the context of debates about integrated and territorial approaches to rural development in Europe's 'lagging regions', this paper introduces the notion of 'integrated rural tourism' (I…
Relationships, networks and the learning regions: Case evidence from the Peak District National Park
Integrated rural tourism a border case study
Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal
Archaeological tourism: A creative approach
Exploring Tourists and Gatekeepers' Attitudes Towards Integrated Rural Tourism in the England-Wales Border Region
This paper investigates the perceptions of tourists and gatekeepers (such as tour operators and destination marketing organizations) on integrated rural tourism (IRT), noting their role in consuming and marketing the more recently acknowledged qualities of rurality, such as food processing, creativity and the arts, heritage and outdoor recreation. The focus is on the potential for IRT development in the England–Wales border region, an atypical to…
Integrated Rural Tourism in the English–Welsh Cross-border Region: An Analysis of Strategic, Administrative and Personal Challenges
Ilbery B. and Saxena G. Integrated rural tourism in the English-Welsh cross-border region: an analysis of strategic, administrative and personal challenges, Regional Studies. Cross-border tourism development is fraught with tensions, as is evident in the English-Welsh cross-border region. This paper examines strategic, administrative, and personal challenges in developing and promoting integrated approaches to rural tourism in the region. It is a…
Developing integrated rural tourism: Actor practices in the English/Welsh border
Imagined relational capital: An analytical tool in considering small tourism firms' sociality
Scarborough based study on bodies’ affective capacities
Role of Sundarbans bagh bidhwa entrepreneurs in tourism
Relationships, networks and the learning regions: Case evidence from the Peak District National Park
Exploring Tourists and Gatekeepers' Attitudes Towards Integrated Rural Tourism in the England-Wales Border Region
This paper investigates the perceptions of tourists and gatekeepers (such as tour operators and destination marketing organizations) on integrated rural tourism (IRT), noting their role in consuming and marketing the more recently acknowledged qualities of rurality, such as food processing, creativity and the arts, heritage and outdoor recreation. The focus is on the potential for IRT development in the England–Wales border region, an atypical to…
Conceptualizing Integrated Rural Tourism
Rural spaces are no longer associated purely with agricultural commodity production but are seen as locations for the stimulation of new socio-economic activity, often incorporating tourism, leisure, speciality food production and consumption and e-commerce. Within the context of debates about integrated and territorial approaches to rural development in Europe's 'lagging regions', this paper introduces the notion of 'integrated rural tourism' (I…
Integrated rural tourism a border case study
Evaluating 'Best Practice' in Integrated Rural Tourism: Case Examples from the England-Wales Border Region
In this paper we explore and evaluate the concept of integrated rural tourism (IRT) by drawing upon a networks approach and the notion of best practice. By integrating the two an attempt is made to understand the processes that generate the sharing, exchange and transfer of knowledge and skills. The case examples of tourism-focused networks from the England-Wales border region highlight how the innovative practices of individual actors have shape…
Developing integrated rural tourism: Actor practices in the English/Welsh border
Integrated Rural Tourism in the English–Welsh Cross-border Region: An Analysis of Strategic, Administrative and Personal Challenges
Ilbery B. and Saxena G. Integrated rural tourism in the English-Welsh cross-border region: an analysis of strategic, administrative and personal challenges, Regional Studies. Cross-border tourism development is fraught with tensions, as is evident in the English-Welsh cross-border region. This paper examines strategic, administrative, and personal challenges in developing and promoting integrated approaches to rural tourism in the region. It is a…
Amorphous Family Nexus: An Analytical Tool in Considering Community/m-MGO Haritika's Ties in Bundelkhand, Central India
In this paper we apply the notion of the amorphous family nexus (AFN) to examine the underinvestigated implications of family-like ties existing between minor NGOs (m-NGOs) and communities in sustaining the momentum of developmental activities despite resource scarcity and weak institutional support. AFN embodies symbolic connectedness and meaningful associations that actors enjoy with each other within and independently of the family nexus. Focu…
Imagined relational capital: An analytical tool in considering small tourism firms' sociality
Marketing Rural Tourism: Experience and Enterprise
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations
Archaeological tourism: A creative approach
Scarborough based study on bodies’ affective capacities
Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal
Spiritual capital ( Adhyatmik Shompatti ) – a key driver of community well-being and sustainable tourism in Cox’s Bazar, Bangladesh
In this paper, we examine two dimensions of social interface as key contributors to spiritual capital in the coastal community of Cox’s Bazar in Bangladesh. These include an extended set of interactional networks or meaning-making processes that serve as the base for communal spirituality and a committed sense of personal spiritual calling. Our findings reveal how spiritual capital, which is made up of both organised religious practices and indiv…
Conceptualising the role of marketing strategies of tourism providers in inducing risk‐taking behaviour
In this paper, we examine the role of marketing strategies of tourism providers in inducing risk‐taking behaviour deriving lessons from theoretical foundations of ‘fear appeal’ and ‘protection‐motivation’ and the stimulus–organism–response framework. We engage with their meaning‐generating identity narratives that play an indispensable role in sustaining and enhancing the market appeal of dark tourism experiences, places and products. Our finding…
Role of Sundarbans bagh bidhwa entrepreneurs in tourism
A Quantitative Study on the Consumption of Organic Fruits and Vegetables in Vietnam
This study explores the key factors that shape Vietnamese consumers' intentions to purchase organic fruits and vegetables, with a particular focus on the role of consumer trust. Analysis of data collected from 330 randomly sampled individuals in Ho Chi Minh City reveals a distinct connection between unsafe food storage and handling practices and heightened consumer caution. As a result, this increased consumer caution has contributed to a rise in…
Identity Work and Entrepreneurial Marketing Among Women Entrepreneurs in Vietnam: A Postcolonial Feminist Perspective
This paper examines how entrepreneurial marketing shapes and is shaped by the identity work of women entrepreneurs in postcolonial Vietnam. Drawing on a postcolonial feminist framework and 23 in‐depth interviews conducted on Unicorn Island in the Mekong Delta, this study explores how women navigate gendered expectations, moral obligations and spiritual beliefs in the construction of entrepreneurial identities. The findings demonstrate that market…
A visual autoethnographic study on gendered livelihoods in tourism
This paper explores the gendered dynamics of informal tourism work through a visual autoethnographic lens, grounded in the authors’ embodied experiences in Thailand’s floating markets. Reflecting on the everyday rhythms of these spaces, it examines encounters with women entrepreneurs—referred to by visitors as “canoe women”—who navigate a landscape shaped by cultural exoticisation, tourism demands and gendered expectations. Blending visual and se…
Tourism (15 works) · Diverse Aspects of Tourism Research (12 works) · Geography (11 works) · Business (10 works) · Political science (10 works) · Sociology (10 works) · Economics (8 works) · Tourism geography (8 works) · Psychology (7 works) · Archaeology (6 works)