Yaoming Liang
Biographic Data
| ID | 8354308 |
|---|---|
| NAME | Yaoming Liang |
| GIVEN NAMES | Yaoming |
| FAMILY NAME | Liang |
| SIGNATURE | LIANG Y |
| AFFILIATIONS | South China Agricultural University |
| ORCID | 0000-0002-2205-8786 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Segmenting Chinese rural tourist preferences
Rural tourism has become an important component of domestic travel in China. To understand how consumers evaluate rural offerings, this study uses a discrete choice experiment, fielded in Guangdong Province, to examine preferences for eight attributes. Results indicate positive preferences for natural scenery, local cuisine, cultural experiences, outdoor activities, and accommodations, alongside negative sensitivity to higher prices and longer tr…
No prominent works on this page.
Segmenting Chinese rural tourist preferences
Rural tourism has become an important component of domestic travel in China. To understand how consumers evaluate rural offerings, this study uses a discrete choice experiment, fielded in Guangdong Province, to examine preferences for eight attributes. Results indicate positive preferences for natural scenery, local cuisine, cultural experiences, outdoor activities, and accommodations, alongside negative sensitivity to higher prices and longer tr…
Cruise Tourism Development and Management (1 work) · Diverse Aspects of Tourism Research (1 work) · Economic and Environmental Valuation (1 work) · Heritage tourism (1 work) · Latent class model (1 work) · Market segmentation (1 work) · Rural area (1 work) · Rural tourism (1 work) · Seekers (1 work) · Thematic analysis (1 work)