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Fatemeh Khajevand Nourashrafi

Biographic Data

ID8358491
NAMEFatemeh Khajevand Nourashrafi
GIVEN NAMESFatemeh Khajevand
FAMILY NAMENourashrafi
SIGNATURENOURASHRAFI F K
AFFILIATIONSUrmia University
ORCID0000-0003-1306-8736
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX0
  • A close look into apology speech acts in Persian and English film series

    Open Access•Fatemeh Khajevand Nourashrafi, Fatemeh Moafian et al.•ARTICLE•Australian Review of Applied…•2026

    The present study investigates the understanding, identification, and classification of apology speech act across Iranian and American series as reflected in two popular film series. A total of 347 apologetic utterances drawn from the film series were collected in a corpus. The data were analyzed to examine the frequency of apology strategies and the influence of social status on their use. To this aim, descriptive statistics, a binomial test, an…

  • The mystery of the language of advertising shrouded in the story

    Open Access•Fatemeh Khajevand Nourashrafi, Fatemeh Moafian•ARTICLE•Social Sciences & Humanities Open•2025

    Recently, increasing attention has been directed to social media and digital communications in the digital era of marketing and online shopping. From this perspective, the current study aims to investigate the figurative language used in online advertisements created by a group of advertisers, with a particular focus on narrative techniques. For this purpose, 15 of the most-viewed Iranian online advertisements on Instagram for a range of goods an…

No prominent works on this page.

  • The mystery of the language of advertising shrouded in the story

    Open Access•Fatemeh Khajevand Nourashrafi, Fatemeh Moafian•ARTICLE•Social Sciences & Humanities Open•2025

    Recently, increasing attention has been directed to social media and digital communications in the digital era of marketing and online shopping. From this perspective, the current study aims to investigate the figurative language used in online advertisements created by a group of advertisers, with a particular focus on narrative techniques. For this purpose, 15 of the most-viewed Iranian online advertisements on Instagram for a range of goods an…

  • A close look into apology speech acts in Persian and English film series

    Open Access•Fatemeh Khajevand Nourashrafi, Fatemeh Moafian et al.•ARTICLE•Australian Review of Applied…•2026

    The present study investigates the understanding, identification, and classification of apology speech act across Iranian and American series as reflected in two popular film series. A total of 347 apologetic utterances drawn from the film series were collected in a corpus. The data were analyzed to examine the frequency of apology strategies and the influence of social status on their use. To this aim, descriptive statistics, a binomial test, an…

Swearing, Euphemism, Multilingualism (2 works) · Communicative competence (1 work) · Digital media (1 work) · Discourse Analysis in Language Studies (1 work) · Humor Studies and Applications (1 work) · Language, Discourse, Communication Strategies (1 work) · Language, Metaphor, and Cognition (1 work) · Literal and figurative language (1 work) · Narrative (1 work) · Online advertising (1 work)

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