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Sandon A Steinberg

Biographic Data

ID836719
NAMESandon A Steinberg
GIVEN NAMESSandon A
FAMILY NAMESteinberg
SIGNATURESTEINBERG S A
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS3
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1978
LATEST PUBLICATION YEAR1978
H-INDEX1
  • When Eating Begets Buying

    Sandon A Steinberg, Richard F Yalch•ARTICLE•Journal of Consumer Research•1978•Cited by: 3

    Direct observation of free food sample distribution in a supermarket demon-strated that consuming the sample differently affected the purchases of obese and nonobese shoppers. The results are explained using recent re-search investigating the behavioral differences between overweight and normal weight humans. Understanding consumer behavior at the point of purchase is of considerable interest, because it is a time when many purchase decisions are…

  • When Eating Begets Buying

    Sandon A Steinberg, Richard F Yalch•ARTICLE•Journal of Consumer Research•1978•Cited by: 3

    Direct observation of free food sample distribution in a supermarket demon-strated that consuming the sample differently affected the purchases of obese and nonobese shoppers. The results are explained using recent re-search investigating the behavioral differences between overweight and normal weight humans. Understanding consumer behavior at the point of purchase is of considerable interest, because it is a time when many purchase decisions are…

  • When Eating Begets Buying

    Sandon A Steinberg, Richard F Yalch•ARTICLE•Journal of Consumer Research•1978•Cited by: 3

    Direct observation of free food sample distribution in a supermarket demon-strated that consuming the sample differently affected the purchases of obese and nonobese shoppers. The results are explained using recent re-search investigating the behavioral differences between overweight and normal weight humans. Understanding consumer behavior at the point of purchase is of considerable interest, because it is a time when many purchase decisions are…

Advertising (1 work) · Business (1 work) · Chemistry (1 work) · Consumer Attitudes and Food Labeling (1 work) · Eating behavior (1 work) · Eating Disorders and Behaviors (1 work) · Endocrinology (1 work) · Endocrinology (1 work) · Food Science (1 work) · Food Science (1 work)

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