Prince Kodua
Biographic Data
| ID | 8391402 |
|---|---|
| NAME | Prince Kodua |
| GIVEN NAMES | Prince |
| FAMILY NAME | Kodua |
| SIGNATURE | KODUA P |
| AFFILIATIONS | University of Ghana |
| ORCID | 0000-0002-0874-9759 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
The Relationship between CSR and CBBE in Sub-Saharan Africa
Relying on the concepts of corporate social responsibility (CSR) and consumer-based brand equity (CBBE) to better understand sub-Saharan African urban marketplaces, this article puts forward a conceptual framework whose objective is to a) investigate the effect of CSR on multiple dimensions of CBBE and b) investigate the moderating role of customer perceived value (CPV). Survey data are from 501 consumers in Ghana and are analyzed using structura…
No prominent works on this page.
The Relationship between CSR and CBBE in Sub-Saharan Africa
Relying on the concepts of corporate social responsibility (CSR) and consumer-based brand equity (CBBE) to better understand sub-Saharan African urban marketplaces, this article puts forward a conceptual framework whose objective is to a) investigate the effect of CSR on multiple dimensions of CBBE and b) investigate the moderating role of customer perceived value (CPV). Survey data are from 501 consumers in Ghana and are analyzed using structura…
Brand awareness (1 work) · Brand equity (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Business (1 work) · Conceptual framework (1 work) · Conceptual model (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate social responsibility (1 work) · Corporate Social Responsibility Reporting (1 work)