Prem N Shamdasani
Biographic Data
| ID | 839252 |
|---|---|
| NAME | Prem N Shamdasani |
| GIVEN NAMES | Prem N |
| FAMILY NAME | Shamdasani |
| SIGNATURE | SHAMDASANI P N |
| AFFILIATIONS | National University of Singapore |
| ORCID | 0000-0002-0793-5066 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 21 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 1 |
Focus Groups
Exploring Language Effects in Ethnic Advertising
The authors apply sociolinguistic theories of accommodation to investigate how consumers in a minority subculture respond to the use of their ethnic language in advertising. Specifically, Hispanic consumers' responses to the varying degrees of Spanish-language usage in print advertising were examined. It was found that the effects of Spanish usage in advertising can be usefully explained by accommodation theory. Spanish-language advertising incre…
Exploring Language Effects in Ethnic Advertising
The authors apply sociolinguistic theories of accommodation to investigate how consumers in a minority subculture respond to the use of their ethnic language in advertising. Specifically, Hispanic consumers' responses to the varying degrees of Spanish-language usage in print advertising were examined. It was found that the effects of Spanish usage in advertising can be usefully explained by accommodation theory. Spanish-language advertising incre…
Exploring Language Effects in Ethnic Advertising
The authors apply sociolinguistic theories of accommodation to investigate how consumers in a minority subculture respond to the use of their ethnic language in advertising. Specifically, Hispanic consumers' responses to the varying degrees of Spanish-language usage in print advertising were examined. It was found that the effects of Spanish usage in advertising can be usefully explained by accommodation theory. Spanish-language advertising incre…
Focus Groups
300.72/3 (1 work) · 70.03 methods, techniques and organization of social science research (1 work) · Accommodation (1 work) · Advertising (1 work) · Affect (linguistics) (1 work) · Business (1 work) · Communication (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Discourse Analysis in Language Studies (1 work)