Ellen E Touchstone
Biographic Data
| ID | 839253 |
|---|---|
| NAME | Ellen E Touchstone |
| GIVEN NAMES | Ellen E |
| FAMILY NAME | Touchstone |
| SIGNATURE | TOUCHSTONE E E |
| AFFILIATIONS | University of Southern California |
| ORCID | 0009-0002-8536-3670 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 21 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 1996 |
| H-INDEX | 1 |
Home, sweet casa’ – access to home loans in Los Angeles
Article ‘Home, sweet casa’ – access to home loans in Los Angeles: A critique of English and Spanish home loan brochures was published on January 1, 1996 in the journal Multilingua (volume 15, issue 3)
Exploring Language Effects in Ethnic Advertising
The authors apply sociolinguistic theories of accommodation to investigate how consumers in a minority subculture respond to the use of their ethnic language in advertising. Specifically, Hispanic consumers' responses to the varying degrees of Spanish-language usage in print advertising were examined. It was found that the effects of Spanish usage in advertising can be usefully explained by accommodation theory. Spanish-language advertising incre…
Exploring Language Effects in Ethnic Advertising
The authors apply sociolinguistic theories of accommodation to investigate how consumers in a minority subculture respond to the use of their ethnic language in advertising. Specifically, Hispanic consumers' responses to the varying degrees of Spanish-language usage in print advertising were examined. It was found that the effects of Spanish usage in advertising can be usefully explained by accommodation theory. Spanish-language advertising incre…
Exploring Language Effects in Ethnic Advertising
The authors apply sociolinguistic theories of accommodation to investigate how consumers in a minority subculture respond to the use of their ethnic language in advertising. Specifically, Hispanic consumers' responses to the varying degrees of Spanish-language usage in print advertising were examined. It was found that the effects of Spanish usage in advertising can be usefully explained by accommodation theory. Spanish-language advertising incre…
Home, sweet casa’ – access to home loans in Los Angeles
Article ‘Home, sweet casa’ – access to home loans in Los Angeles: A critique of English and Spanish home loan brochures was published on January 1, 1996 in the journal Multilingua (volume 15, issue 3)
Business (2 works) · Accommodation (1 work) · Advertising (1 work) · Affect (linguistics) (1 work) · Communication (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Discourse Analysis in Language Studies (1 work) · Ethnic group (1 work) · Finance (1 work)