Ken Matsuda
Biographic Data
| ID | 8394391 |
|---|---|
| NAME | Ken Matsuda |
| GIVEN NAMES | Ken |
| FAMILY NAME | Matsuda |
| SIGNATURE | MATSUDA K |
| AFFILIATIONS | Yamaguchi University |
| ORCID | 0000-0003-2955-5627 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Understanding the effect of background awareness in urban wind environment visualizations to minimize information entropy
The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements1
Our purpose was to investigate the relationships between the names of items that easily evoke nostalgic feelings and nostalgic advertisements from the perspective of nostalgia for the names of these items and from the perspective of source monitoring. We measured the effect of nostalgia on source monitoring and whether the names of items evoked nostalgic feelings when they were presented alone. We found that, from the perspective of the nostalgic…
The effects of aging on nostalgia in consumers' advertisement processing
We investigated the triggers and functions of nostalgia in consumers' processing of television advertisements in relation to aging. Study 1 explored the contents and triggers of nostalgic experiences by requesting 451 undergraduates to write four different nostalgic descriptions (of scenes, songs, events, and commercials). An analysis of the descriptions using text mining revealed that nostalgic reactions occur in response to events that had been…
No prominent works on this page.
The effects of aging on nostalgia in consumers' advertisement processing
We investigated the triggers and functions of nostalgia in consumers' processing of television advertisements in relation to aging. Study 1 explored the contents and triggers of nostalgic experiences by requesting 451 undergraduates to write four different nostalgic descriptions (of scenes, songs, events, and commercials). An analysis of the descriptions using text mining revealed that nostalgic reactions occur in response to events that had been…
The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements1
Our purpose was to investigate the relationships between the names of items that easily evoke nostalgic feelings and nostalgic advertisements from the perspective of nostalgia for the names of these items and from the perspective of source monitoring. We measured the effect of nostalgia on source monitoring and whether the names of items evoked nostalgic feelings when they were presented alone. We found that, from the perspective of the nostalgic…
Understanding the effect of background awareness in urban wind environment visualizations to minimize information entropy
Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Media, Gender, and Advertising (2 works) · Nostalgia and Consumer Behavior (2 works) · Psychology (2 works) · Social Psychology (2 works) · Aesthetics (1 work) · Art (1 work) · Artificial Intelligence (1 work)