Agnieszka Izabela Baruk
Biographic Data
| ID | 8404017 |
|---|---|
| NAME | Agnieszka Izabela Baruk |
| GIVEN NAMES | Agnieszka Izabela |
| FAMILY NAME | Baruk |
| SIGNATURE | BARUK A I |
| AFFILIATIONS | Lodz University of Technology |
| ORCID | 0000-0003-2864-509X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Co-creation of a food marketing offer by final purchasers in the context of their lifestyles
Purpose This article is theoretical and empirical in nature. Its purpose is to determine whether a lifestyle resulting from a particular personality type is significant for elements of a food marketing offer, which final purchasers would like to co-create with offerors. Design/methodology/approach A cognitive-critical analysis of the world literature on the subject was used to prepare the theoretical section. The results of the analysis indicate …
No prominent works on this page.
Co-creation of a food marketing offer by final purchasers in the context of their lifestyles
Purpose This article is theoretical and empirical in nature. Its purpose is to determine whether a lifestyle resulting from a particular personality type is significant for elements of a food marketing offer, which final purchasers would like to co-create with offerors. Design/methodology/approach A cognitive-critical analysis of the world literature on the subject was used to prepare the theoretical section. The results of the analysis indicate …
Business (1 work) · Cognition (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology) (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Empirical research (1 work) · Exploratory factor analysis (1 work) · Exploratory research (1 work) · Marketing (1 work)