Richard H Kolbe
Biographic Data
| ID | 840457 |
|---|---|
| NAME | Richard H Kolbe |
| GIVEN NAMES | Richard H |
| FAMILY NAME | Kolbe |
| SIGNATURE | KOLBE R H |
| AFFILIATIONS | Kent State University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 61 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1981 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 3 |
Measurement of Self-Evaluative Motives
To develop measures of consumers' self-evaluative motives of Self-verification, Self-enhancement, and Self-improvement within the context of a mall shopping environment, an initial set of 49 items was generated by conducting three focus-group sessions. These items were subsequently converted into shopping-dependent motive statements. 250 undergraduate college students responded on a 7-point scale to each statement as these related to the acquisit…
The Functional Integration of Sole-Male Images into Magazine Advertisements
Appraising gender role portrayals in TV commercials
Content-Analysis Research
This article provides an empirical review and synthesis of published studies that have used content-analysis methods. Harold Kassarjian's critical guidelines for content-analysis research were used to examine the methods employed in 128 studies. The guidelines were expanded by providing an empirical investigation of multiple dimensions of objectivity. Reliability issues were also assessed by examining factors central to the replication and interj…
Sex-Role Stereotyping in Preschool Children's Picture Books
Changes in female sex-role stereotyping since the Weitzman et al. (1972) review of the Caldecott children's book selections are assessed in this study. The 19 Caldecott medal and honor book selections from 1972 to 1979 are examined for the presence of sexism in terms of ratio offemale to male pictures and ch'aracters in the book, sex of the main character, inclusion of females in the book, and sex-role portrayal and characterization. The analyses…
Content-Analysis Research
This article provides an empirical review and synthesis of published studies that have used content-analysis methods. Harold Kassarjian's critical guidelines for content-analysis research were used to examine the methods employed in 128 studies. The guidelines were expanded by providing an empirical investigation of multiple dimensions of objectivity. Reliability issues were also assessed by examining factors central to the replication and interj…
The Functional Integration of Sole-Male Images into Magazine Advertisements
Sex-Role Stereotyping in Preschool Children's Picture Books
Changes in female sex-role stereotyping since the Weitzman et al. (1972) review of the Caldecott children's book selections are assessed in this study. The 19 Caldecott medal and honor book selections from 1972 to 1979 are examined for the presence of sexism in terms of ratio offemale to male pictures and ch'aracters in the book, sex of the main character, inclusion of females in the book, and sex-role portrayal and characterization. The analyses…
Appraising gender role portrayals in TV commercials
Sex-Role Stereotyping in Preschool Children's Picture Books
Changes in female sex-role stereotyping since the Weitzman et al. (1972) review of the Caldecott children's book selections are assessed in this study. The 19 Caldecott medal and honor book selections from 1972 to 1979 are examined for the presence of sexism in terms of ratio offemale to male pictures and ch'aracters in the book, sex of the main character, inclusion of females in the book, and sex-role portrayal and characterization. The analyses…
Content-Analysis Research
This article provides an empirical review and synthesis of published studies that have used content-analysis methods. Harold Kassarjian's critical guidelines for content-analysis research were used to examine the methods employed in 128 studies. The guidelines were expanded by providing an empirical investigation of multiple dimensions of objectivity. Reliability issues were also assessed by examining factors central to the replication and interj…
Appraising gender role portrayals in TV commercials
The Functional Integration of Sole-Male Images into Magazine Advertisements
Measurement of Self-Evaluative Motives
To develop measures of consumers' self-evaluative motives of Self-verification, Self-enhancement, and Self-improvement within the context of a mall shopping environment, an initial set of 49 items was generated by conducting three focus-group sessions. These items were subsequently converted into shopping-dependent motive statements. 250 undergraduate college students responded on a 7-point scale to each statement as these related to the acquisit…
Psychology (5 works) · Developmental psychology (4 works) · Social Psychology (4 works) · Media, Gender, and Advertising (3 works) · Social Psychology (3 works) · Sociology (3 works) · Character (mathematics (2 works) · Computer Science (2 works) · Content analysis (2 works) · Gender Roles and Identity Studies (2 works)