Oktifani Winarti
Biographic Data
| ID | 8419678 |
|---|---|
| NAME | Oktifani Winarti |
| GIVEN NAMES | Oktifani |
| FAMILY NAME | Winarti |
| SIGNATURE | WINARTI O |
| AFFILIATIONS | University of Pembangunan Nasional Veteran Jawa Timur |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Types of messages used by mothers to communicate the children
Using Conversation Analysis, this paper explores the interaction between a mother and their children while giving morality messages. Conversation Analysis breaks down every interaction between a mother and their children to understand the success of interaction for a mother in delivering moral lessons to her children. By using a natural-setting audio recording and exporting the conversation through excerpts of conversations, this paper reveals th…
Virtual ethnography of electronic word of mouth as a marketing enhancement
Electronic Word of Mouth (e-WoM) is a form of promotion in the digital era by distributing and sharing visual content about a brand or product informally without commercial influence. This study aims to understand the enhancement of e-WoM as a promotional medium by the coffee blogger account @cafehitssurabaya. This study uses a qualitative research method with a virtual ethnographic approach. Researchers are participative and involved in e-WoM ac…
No prominent works on this page.
Virtual ethnography of electronic word of mouth as a marketing enhancement
Electronic Word of Mouth (e-WoM) is a form of promotion in the digital era by distributing and sharing visual content about a brand or product informally without commercial influence. This study aims to understand the enhancement of e-WoM as a promotional medium by the coffee blogger account @cafehitssurabaya. This study uses a qualitative research method with a virtual ethnographic approach. Researchers are participative and involved in e-WoM ac…
Types of messages used by mothers to communicate the children
Using Conversation Analysis, this paper explores the interaction between a mother and their children while giving morality messages. Conversation Analysis breaks down every interaction between a mother and their children to understand the success of interaction for a mother in delivering moral lessons to her children. By using a natural-setting audio recording and exporting the conversation through excerpts of conversations, this paper reveals th…
Digital Communication and Language (2 works) · Psychology (2 works) · Advertising (1 work) · Business (1 work) · Communication (1 work) · Conversation (1 work) · Conversation analysis (1 work) · Digital Marketing and Social Media (1 work) · Epistemology (1 work) · Ethnography (1 work)