Christina Kefala
Biographic Data
| ID | 842260 |
|---|---|
| NAME | Christina Kefala |
| GIVEN NAMES | Christina |
| FAMILY NAME | Kefala |
| SIGNATURE | KEFALA C |
| AFFILIATIONS | University of Amsterdam |
| ORCID | 0000-0002-8950-1113 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Beyond Barbie
This article examines how Western brands and white Western entrepreneurs employ representations of whiteness in advertising their products on China’s social media platforms. While research has effectively revealed the prevalence of white hegemony in advertising, few studies have addressed the representation of whiteness in non-Western contexts such as China. Focusing on the largest and highly digitized retailing industry in Asia, this article exa…
Dancing With AI
This article examines how AI-powered robots, idols and digital humans are reshaping China’s creative industries. Drawing on ethnographic research and media analysis, it shows how AI-driven entities are deployed across entertainment and social media platforms to engage audiences and redefine performance. These digital figures blur the boundaries between human and machine, destabilizing conventional notions of authenticity, artistry, and authorship…
Silent Plastic Women
In China's rapidly evolving artificial intelligence (AI) landscape, AI imaginaries, the collective visions and narratives that shape how AI is conceptualized and integrated into society, play a crucial role in defining gender representation. Digital entities and humanoid robots dominate social media, reinforcing cultural ideals. Often hyper-feminized, these AI constructs reflect and shape societal expectations of femininity, reinforcing tradition…
Who runs the world? Gender performances and racialized branding among young foreign women digital entrepreneurs in China
This article studies young foreign female entrepreneurs in China involved in online businesses, focusing on how the intersection of race and gender mediate their business strategies and success stories. Existing literature on foreign migrants in China describes the transnational corporate and entrepreneurial sector as male oriented. While a few studies of foreign women in China examine their experiences as trailing spouses, little attention has b…
I’m Not an Alien. I’m a Digital Ethnographer’
After the outbreak of the COVID -19 pandemic, digital ethnography became an important methodological tool for researchers. In my case, I shifted my research from China to digital China, and I engaged with China’s social media as my research field. But what are the challenges for an ethnographer in conducting research into China’s digital space and networks from afar? And how do China’s social media platforms mediate the formation of relationships…
End of the China dream? Young Western entrepreneurs’ trajectories of leaving China during Covid-19
This research examines two groups of young Western entrepreneurs’ experiences of leaving China during the Covid-19 pandemic, either due to business failure or due to being stuck abroad when China closed its border to international travelers. Based on semi-structured long-distance interviews with twenty young white entrepreneurs who had previously worked in different Chinese cities, this article highlights the impacts of the Covid-19 crisis on the…
Who runs the world? Gender performances and racialized branding among young foreign women digital entrepreneurs in China
This article studies young foreign female entrepreneurs in China involved in online businesses, focusing on how the intersection of race and gender mediate their business strategies and success stories. Existing literature on foreign migrants in China describes the transnational corporate and entrepreneurial sector as male oriented. While a few studies of foreign women in China examine their experiences as trailing spouses, little attention has b…
I’m Not an Alien. I’m a Digital Ethnographer’
After the outbreak of the COVID -19 pandemic, digital ethnography became an important methodological tool for researchers. In my case, I shifted my research from China to digital China, and I engaged with China’s social media as my research field. But what are the challenges for an ethnographer in conducting research into China’s digital space and networks from afar? And how do China’s social media platforms mediate the formation of relationships…
End of the China dream? Young Western entrepreneurs’ trajectories of leaving China during Covid-19
This research examines two groups of young Western entrepreneurs’ experiences of leaving China during the Covid-19 pandemic, either due to business failure or due to being stuck abroad when China closed its border to international travelers. Based on semi-structured long-distance interviews with twenty young white entrepreneurs who had previously worked in different Chinese cities, this article highlights the impacts of the Covid-19 crisis on the…
I’m Not an Alien. I’m a Digital Ethnographer’
After the outbreak of the COVID -19 pandemic, digital ethnography became an important methodological tool for researchers. In my case, I shifted my research from China to digital China, and I engaged with China’s social media as my research field. But what are the challenges for an ethnographer in conducting research into China’s digital space and networks from afar? And how do China’s social media platforms mediate the formation of relationships…
Who runs the world? Gender performances and racialized branding among young foreign women digital entrepreneurs in China
This article studies young foreign female entrepreneurs in China involved in online businesses, focusing on how the intersection of race and gender mediate their business strategies and success stories. Existing literature on foreign migrants in China describes the transnational corporate and entrepreneurial sector as male oriented. While a few studies of foreign women in China examine their experiences as trailing spouses, little attention has b…
Silent Plastic Women
In China's rapidly evolving artificial intelligence (AI) landscape, AI imaginaries, the collective visions and narratives that shape how AI is conceptualized and integrated into society, play a crucial role in defining gender representation. Digital entities and humanoid robots dominate social media, reinforcing cultural ideals. Often hyper-feminized, these AI constructs reflect and shape societal expectations of femininity, reinforcing tradition…
Beyond Barbie
This article examines how Western brands and white Western entrepreneurs employ representations of whiteness in advertising their products on China’s social media platforms. While research has effectively revealed the prevalence of white hegemony in advertising, few studies have addressed the representation of whiteness in non-Western contexts such as China. Focusing on the largest and highly digitized retailing industry in Asia, this article exa…
Dancing With AI
This article examines how AI-powered robots, idols and digital humans are reshaping China’s creative industries. Drawing on ethnographic research and media analysis, it shows how AI-driven entities are deployed across entertainment and social media platforms to engage audiences and redefine performance. These digital figures blur the boundaries between human and machine, destabilizing conventional notions of authenticity, artistry, and authorship…
China (4 works) · Political science (4 works) · Gender Studies (3 works) · Law (3 works) · Migration, Ethnicity, and Economy (3 works) · Sociology (3 works) · China's Global Influence and Migration (2 works) · China's Socioeconomic Reforms and Governance (2 works) · Digital media (2 works) · Ethnography (2 works)