Eugenia C Wu
Biographic Data
| ID | 84314 |
|---|---|
| NAME | Eugenia C Wu |
| GIVEN NAMES | Eugenia C |
| FAMILY NAME | Wu |
| SIGNATURE | WU E C |
| AFFILIATIONS | University of Pittsburgh |
| ORCID | 0000-0002-6882-1185 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 29 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
The Benefits of Bundling Material Goods with Moderate Usage Complementarity
Firms can bundle material goods together in various ways, including based on their usage complementarity (i.e., the likelihood that the goods are used together). While prior research has investigated the consequences of bundling products that are high (vs. low) in usage complementarity, the current research uncovers the benefits of bundling products that are moderate in usage complementarity (e.g., a coffee mug and a folding chair). Thirteen pre-…
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products
Consumers often desire to become better versions of themselves. Reflecting this interest in self-improvement, the marketplace offers consumers a wide range of products and services that promise to improve or better the consumer in some way. But, in a world with unlimited opportunities to spend one's time and money, what influences whether consumers will invest in products that enable self-improvement? We demonstrate that the degree to which God i…
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
This research examines how consumers make unilateral decisions on behalf of the self and multiple others, in situations where the chosen option will be shared and consumed jointly by the group-for instance, choosing wine for the table. Results across six studies using three different choice contexts (wine, books, and movies) demonstrate that such choices are shaped by the decision-maker's self-construal (independent vs. interdependent) and by the…
A Person by Situation Account of Motivated System Defense
Three studies demonstrate how individual differences in confidence in the sociopolitical system interact with threats that engage the system justification motive to produce system defense. Following threat, participants low, but not high, in system confidence increasingly defended the system, by rejecting system change (Study 1) and preferring domestic over international products (Studies 2 and 3). These findings contribute to the literature on s…
When Your World Must Be Defended: Choosing Products to Justify the System
Consumers are often strongly motivated to view themselves as part of a legitimate and fair external system. Our research focuses on how individuals adopt distinct ways of defending their system when it is threatened and, in particular, how this is revealed in their consumption choices. We find that although individuals differ in how confident they are in the legitimacy of their system, they do not differ in their motivation to defend the system w…
When Your World Must Be Defended: Choosing Products to Justify the System
Consumers are often strongly motivated to view themselves as part of a legitimate and fair external system. Our research focuses on how individuals adopt distinct ways of defending their system when it is threatened and, in particular, how this is revealed in their consumption choices. We find that although individuals differ in how confident they are in the legitimacy of their system, they do not differ in their motivation to defend the system w…
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
This research examines how consumers make unilateral decisions on behalf of the self and multiple others, in situations where the chosen option will be shared and consumed jointly by the group-for instance, choosing wine for the table. Results across six studies using three different choice contexts (wine, books, and movies) demonstrate that such choices are shaped by the decision-maker's self-construal (independent vs. interdependent) and by the…
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products
Consumers often desire to become better versions of themselves. Reflecting this interest in self-improvement, the marketplace offers consumers a wide range of products and services that promise to improve or better the consumer in some way. But, in a world with unlimited opportunities to spend one's time and money, what influences whether consumers will invest in products that enable self-improvement? We demonstrate that the degree to which God i…
A Person by Situation Account of Motivated System Defense
Three studies demonstrate how individual differences in confidence in the sociopolitical system interact with threats that engage the system justification motive to produce system defense. Following threat, participants low, but not high, in system confidence increasingly defended the system, by rejecting system change (Study 1) and preferring domestic over international products (Studies 2 and 3). These findings contribute to the literature on s…
When Your World Must Be Defended: Choosing Products to Justify the System
Consumers are often strongly motivated to view themselves as part of a legitimate and fair external system. Our research focuses on how individuals adopt distinct ways of defending their system when it is threatened and, in particular, how this is revealed in their consumption choices. We find that although individuals differ in how confident they are in the legitimacy of their system, they do not differ in their motivation to defend the system w…
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
This research examines how consumers make unilateral decisions on behalf of the self and multiple others, in situations where the chosen option will be shared and consumed jointly by the group-for instance, choosing wine for the table. Results across six studies using three different choice contexts (wine, books, and movies) demonstrate that such choices are shaped by the decision-maker's self-construal (independent vs. interdependent) and by the…
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products
Consumers often desire to become better versions of themselves. Reflecting this interest in self-improvement, the marketplace offers consumers a wide range of products and services that promise to improve or better the consumer in some way. But, in a world with unlimited opportunities to spend one's time and money, what influences whether consumers will invest in products that enable self-improvement? We demonstrate that the degree to which God i…
The Benefits of Bundling Material Goods with Moderate Usage Complementarity
Firms can bundle material goods together in various ways, including based on their usage complementarity (i.e., the likelihood that the goods are used together). While prior research has investigated the consequences of bundling products that are high (vs. low) in usage complementarity, the current research uncovers the benefits of bundling products that are moderate in usage complementarity (e.g., a coffee mug and a folding chair). Thirteen pre-…
Psychology (3 works) · Social Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Cultural Differences and Values (2 works) · Mediation (2 works) · Moderated mediation (2 works) · Moderation (2 works) · Social and Intergroup Psychology (2 works) · Sociology (2 works)