Yuqian Ni
Biographic Data
| ID | 8526468 |
|---|---|
| NAME | Yuqian Ni |
| GIVEN NAMES | Yuqian |
| FAMILY NAME | Ni |
| SIGNATURE | NI Y |
| AFFILIATIONS | Indiana University Bloomington |
| ORCID | 0000-0002-2843-7672 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Multimodal Physiological Responses Predict Advertisement Effectiveness
Advertising research using biometric measures has long observed a mismatch between physiological responses and psychological outcomes. This study provides new insights using a multimodal approach to analyzing physiological data and testing its relationship with advertisement effectiveness. This study temporally coupled orbicularis oculi (OO) and corrugator supercilii (CORR) activity as an integrated indicator of emotion, whereas coupled heart rat…
Four decades of biological measurement advancing mediated communication theory
A corpus of 135 peer-reviewed articles from 1980–2020 in, Communication Research, Human Communication Research, Journal of Broadcasting & Electronic Media, Journal of Communication, Media Psychology, and Journal of Media Psychology were identified that present data from biological measures (EEG, fMRI, eye-tracking, ECG, EDA, fEMG). Qualitative analysis uncovered seven key theories in the field that have been advanced using data from these measure…
No prominent works on this page.
Four decades of biological measurement advancing mediated communication theory
A corpus of 135 peer-reviewed articles from 1980–2020 in, Communication Research, Human Communication Research, Journal of Broadcasting & Electronic Media, Journal of Communication, Media Psychology, and Journal of Media Psychology were identified that present data from biological measures (EEG, fMRI, eye-tracking, ECG, EDA, fEMG). Qualitative analysis uncovered seven key theories in the field that have been advanced using data from these measure…
Multimodal Physiological Responses Predict Advertisement Effectiveness
Advertising research using biometric measures has long observed a mismatch between physiological responses and psychological outcomes. This study provides new insights using a multimodal approach to analyzing physiological data and testing its relationship with advertisement effectiveness. This study temporally coupled orbicularis oculi (OO) and corrugator supercilii (CORR) activity as an integrated indicator of emotion, whereas coupled heart rat…
Psychology (2 works) · Advanced Text Analysis Techniques (1 work) · Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Climate Change Communication and Perception (1 work) · Color perception and design (1 work) · Epistemology (1 work) · Media Influence and Health (1 work) · Misinformation and Its Impacts (1 work)