Arminda Paço
Biographic Data
| ID | 8530155 |
|---|---|
| NAME | Arminda Paço |
| GIVEN NAMES | Arminda |
| FAMILY NAME | Paço |
| SIGNATURE | PAÇO A |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
AI and emotions
Exploring the O Zone effect
Purpose This study aims to explore the impact of Own, Others and Outer influences (O3) on green purchasing behaviour in e-commerce. The study uses the O ZONE model and Stimulus–Organism–Behaviour–Consequence (SOBC) framework to analyse the impact of green intentions, green product awareness and green self-efficacy. Design/methodology/approach This study collected data from 405 respondents through a self-administered questionnaire and analysed the…
Sustainable Development Goals and sustainability teaching at universities
Influence Marketing in the Fashion and Beauty Industry
This research aims to identify the importance that influence marketing today plays in fashion and beauty blogs, thus grasping whether these blogs influence the consumer/follower, and simultaneously analysing the motivations that lead followers to consult blogs as well as understanding whether the influence wielded through blogs generates impacts on the attitudes and behaviours in the purchase. A descriptive and quantitative study was developed, w…
Exploring the O Zone effect
Purpose This study aims to explore the impact of Own, Others and Outer influences (O3) on green purchasing behaviour in e-commerce. The study uses the O ZONE model and Stimulus–Organism–Behaviour–Consequence (SOBC) framework to analyse the impact of green intentions, green product awareness and green self-efficacy. Design/methodology/approach This study collected data from 405 respondents through a self-administered questionnaire and analysed the…
Influence Marketing in the Fashion and Beauty Industry
This research aims to identify the importance that influence marketing today plays in fashion and beauty blogs, thus grasping whether these blogs influence the consumer/follower, and simultaneously analysing the motivations that lead followers to consult blogs as well as understanding whether the influence wielded through blogs generates impacts on the attitudes and behaviours in the purchase. A descriptive and quantitative study was developed, w…
Sustainable Development Goals and sustainability teaching at universities
AI and emotions
Exploring the O Zone effect
Purpose This study aims to explore the impact of Own, Others and Outer influences (O3) on green purchasing behaviour in e-commerce. The study uses the O ZONE model and Stimulus–Organism–Behaviour–Consequence (SOBC) framework to analyse the impact of green intentions, green product awareness and green self-efficacy. Design/methodology/approach This study collected data from 405 respondents through a self-administered questionnaire and analysed the…
Computer Science (4 works) · Business (3 works) · Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Environmental Education and Sustainability (2 works) · Environmental Sustainability in Business (2 works) · Marketing (2 works) · Purchasing (2 works) · Social Psychology (2 works)