Prihatin LUMBANRAJA

Biographic Data

ID8575287
NAMEPrihatin LUMBANRAJA
GIVEN NAMESPrihatin
FAMILY NAMELUMBANRAJA
SIGNATURELUMBANRAJA P
AFFILIATIONSUniversitas Sumatera Utara
ORCID0000-0001-9711-7261
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2024
H-INDEX0

  • Enhancing Marketing Outcomes with Innovative Indigenous Products

    Open AccessNurul Wardani Lubis, Endang Sulistya Rini et al.ARTICLEJournal of Ecohumanism2024

    The primary aim of this study was to empirically examine the contribution of the Innovative Indigenous Product (IIP) approach in enhancing the marketing performance of MSMEs supported by P3UD in Deli Serdang District, North Sumatra. Through the distribution of questionnaires to 98 MSME participants and the application of Smart-PLS 3.0 for analysis, the results reveal that IIP significantly contributes to the relationship between market orientatio…

  • The Effectiveness of Attractions in Increasing the Visits of Tourists in Samosir, North Sumatera

    Open AccessErika REVIDA, Rizabuana Ismail et al.ARTICLEJournal of Environmental…2022

    This research aims to analyse the effectiveness of attractions in increasing the visits of tourists. This research used quantitative. The research population was the communities of tourist villages, and the tourists who came to visit Samosir, North Sumatera, while the research samples were 50 people taken by random sampling technique. The techniques of research data collection were documentation studies, questionnaires, observations and interview…