Gabriela Elizabeth PROAÑO LUCERO
Biographic Data
| ID | 8578272 |
|---|---|
| NAME | Gabriela Elizabeth PROAÑO LUCERO |
| GIVEN NAMES | Gabriela Elizabeth PROAÑO |
| FAMILY NAME | LUCERO |
| SIGNATURE | LUCERO G E P |
| AFFILIATIONS | Escuela Superior Politécnica del Chimborazo |
| ORCID | 0000-0003-2736-0914 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Characterization of Rural Tourism Marketing to Strengthen Skills in Indigenous Communities of Chimborazo, Ecuador
The sustainability of tourism management in indigenous communities that adopt tourism as a way of life is an issue that contributes to local and national development. The general objective of the study was to characterise tourism marketing in order to dynamise and strengthen the competencies of indigenous communities in the province of Chimborazo in Ecuador, and it was a descriptive-explanatory field study. As a result, evidence was obtained of t…
No prominent works on this page.
Characterization of Rural Tourism Marketing to Strengthen Skills in Indigenous Communities of Chimborazo, Ecuador
The sustainability of tourism management in indigenous communities that adopt tourism as a way of life is an issue that contributes to local and national development. The general objective of the study was to characterise tourism marketing in order to dynamise and strengthen the competencies of indigenous communities in the province of Chimborazo in Ecuador, and it was a descriptive-explanatory field study. As a result, evidence was obtained of t…
Business (1 work) · Business, Innovation, and Economy (1 work) · Diverse Applied Research Studies (1 work) · Geography (1 work) · Indigenous (1 work) · Marketing (1 work) · Rural tourism (1 work) · Social impacts of COVID-19 (1 work) · Sustainability (1 work) · Tourism (1 work)