Gukseong Lee
Biographic Data
| ID | 8582201 |
|---|---|
| NAME | Gukseong Lee |
| GIVEN NAMES | Gukseong |
| FAMILY NAME | Lee |
| SIGNATURE | LEE G |
| AFFILIATIONS | Kookmin University |
| ORCID | 0000-0002-7194-9024 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Supply Chain Management
This study aims to investigate how shared meaning within a supply chain impacts inter-organizational cooperation and its subsequent influence on firm performance. The proposed research model is empirically tested using survey data collected from 305 manufacturers worldwide. The study’s findings suggest that shared meaning directly improves firm performance and indirectly enhances inter-organizational cooperation. These results theoretically contr…
Does Occupational Identity Weaken the Effect of Stigma? Empirical Evidence of the Impact of Occupational Stigma on China’s Gig Economy
Existing literature has focused on the impact of occupational stigma in traditional industries; however, limited research investigates how occupational stigma and identity affect employee performance within the gig economy. Thus, this study examines the causes of stigma and the barriers faced by workers in the gig economy. Using a survey of 400 food delivery workers in China, this study investigates how occupational stigma affects employee perfor…
Interactions Among Attractiveness, Expertise, Trustworthiness, and Product Involvement in Consumption Behavior on Livestreams
Anchored in persuasion theory, this research investigates youth consumer behavior on Douyin (TikTok). It proposes a model to explore the interplay among livestreamers’ physical attractiveness, expertise, and trustworthiness, and their involvement with featured products. Drawing on data collected from young consumers on the Douyin platform, the study addresses three core inquiries: (a) the influence of livestreamers’ physical attractiveness on per…
The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms
Consumer loyalty is crucial to a company’s performance and significantly influences its development trends. Customer trust and satisfaction form the foundation for establishing consumer loyalty, with perceived value, perceived quality, and service quality serving as prerequisites for gaining this trust and satisfaction. However, the extent to which live broadcasts can be effectively utilized for brand marketing to improve consumer loyalty has not…
Matching Task Complexity With Supplier Management to Enhance Outsourcing Performance
As organizations search for low-cost and complementary resources and capabilities from external partners, the development of strategic outsourcing becomes an increasingly complex task. Without having well-developed outsourcing processes and task complexity management capabilities in place, opportunities for improvement of outsourcing practices are largely unrealized. This study aims to investigate the influence of task complexity on outsourcing p…
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Matching Task Complexity With Supplier Management to Enhance Outsourcing Performance
As organizations search for low-cost and complementary resources and capabilities from external partners, the development of strategic outsourcing becomes an increasingly complex task. Without having well-developed outsourcing processes and task complexity management capabilities in place, opportunities for improvement of outsourcing practices are largely unrealized. This study aims to investigate the influence of task complexity on outsourcing p…
The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms
Consumer loyalty is crucial to a company’s performance and significantly influences its development trends. Customer trust and satisfaction form the foundation for establishing consumer loyalty, with perceived value, perceived quality, and service quality serving as prerequisites for gaining this trust and satisfaction. However, the extent to which live broadcasts can be effectively utilized for brand marketing to improve consumer loyalty has not…
Supply Chain Management
This study aims to investigate how shared meaning within a supply chain impacts inter-organizational cooperation and its subsequent influence on firm performance. The proposed research model is empirically tested using survey data collected from 305 manufacturers worldwide. The study’s findings suggest that shared meaning directly improves firm performance and indirectly enhances inter-organizational cooperation. These results theoretically contr…
Does Occupational Identity Weaken the Effect of Stigma? Empirical Evidence of the Impact of Occupational Stigma on China’s Gig Economy
Existing literature has focused on the impact of occupational stigma in traditional industries; however, limited research investigates how occupational stigma and identity affect employee performance within the gig economy. Thus, this study examines the causes of stigma and the barriers faced by workers in the gig economy. Using a survey of 400 food delivery workers in China, this study investigates how occupational stigma affects employee perfor…
Interactions Among Attractiveness, Expertise, Trustworthiness, and Product Involvement in Consumption Behavior on Livestreams
Anchored in persuasion theory, this research investigates youth consumer behavior on Douyin (TikTok). It proposes a model to explore the interplay among livestreamers’ physical attractiveness, expertise, and trustworthiness, and their involvement with featured products. Drawing on data collected from young consumers on the Douyin platform, the study addresses three core inquiries: (a) the influence of livestreamers’ physical attractiveness on per…
Business (3 works) · Computer Science (3 works) · Marketing (3 works) · Knowledge management (2 works) · Process management (2 works) · Quality and Supply Management (2 works) · Sustainable Supply Chain Management (2 works) · Advertising (1 work) · Brand Image (1 work) · Brand Loyalty (1 work)