Stany Wee Lian Fong
Biographic Data
| ID | 8582619 |
|---|---|
| NAME | Stany Wee Lian Fong |
| GIVEN NAMES | Stany Wee Lian |
| FAMILY NAME | Fong |
| SIGNATURE | FONG S W L |
| AFFILIATIONS | Multimedia University |
| ORCID | 0000-0001-5421-1485 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model
The innovation characteristic studies are deemed to be significant as consumers’ behavior are influenced by how they perceive these product characteristics. As the innovation characteristics continue to grow, these characteristics are observed to be cognitively centric in nature with significant overlapping in meanings and terms. To overcome this gap, this study intends to develop a cognitive-affective-balanced higher-order adoption model upon ke…
No prominent works on this page.
Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model
The innovation characteristic studies are deemed to be significant as consumers’ behavior are influenced by how they perceive these product characteristics. As the innovation characteristics continue to grow, these characteristics are observed to be cognitively centric in nature with significant overlapping in meanings and terms. To overcome this gap, this study intends to develop a cognitive-affective-balanced higher-order adoption model upon ke…
Cognition (1 work) · Digital Marketing and Social Media (1 work) · Formative assessment (1 work) · Innovation Diffusion and Forecasting (1 work) · Psychology (1 work) · Social Psychology (1 work) · Technology Adoption and User Behaviour (1 work)